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Drivers And Barriers For Video Technologies Adoption - An Exploratory Analysis On Students

Author

Listed:
  • Rodica IANOLE

    (Faculty of Business and Administration, University of Bucharest)

  • Camelia COJOCARU

    (Faculty of Business and Administration, University of Bucharest)

  • Cătălin NEDELCEA

    (Faculty of Psychology and Educational Sciences, University of Bucharest)

Abstract

The paper aims to elicit and discuss upon the main factors influencing the process of adopting video technologies by employing a mix of qualitative and quantitative methods. In the first stage, a focus group research was implemented on four samples of subjects with different levels of resistance to the use of technology, generating a set of barriers and facilitators, classified by their nature and level of interdependence. The second part of the investigation consisted in the application of a supervised questionnaire, following an adapted version of the mental representation methodology of Svenson and Nilsson (1986), for economics (marketing specialization) and psychology students. The preliminary results are pointing out to a couple of significant differences in perceiving the influence of the analyzed factors, suggesting the need for a customized policy of minimizing resistance to innovation.

Suggested Citation

  • Rodica IANOLE & Camelia COJOCARU & Cătălin NEDELCEA, 2015. "Drivers And Barriers For Video Technologies Adoption - An Exploratory Analysis On Students," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 9, pages 155-165, December.
    • Handle: RePEc:cmj:seapas:y:2015:i:9:p:155-165
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    References listed on IDEAS

    as
    1. Svenson, Ola & Nilsson, Goran, 1986. "Mental economics: Subjective representations of factors related to expected inflation," Journal of Economic Psychology, Elsevier, vol. 7(3), pages 327-349, September.
    2. Kleijnen, Mirella & Lee, Nick & Wetzels, Martin, 2009. "An exploration of consumer resistance to innovation and its antecedents," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 344-357, June.
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    More about this item

    Keywords

    Adoption rate; Video technologies; Resistance to innovation; Mental representations;
    All these keywords.

    JEL classification:

    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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