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The Role Of Trust And Perceived Risk In Electronic Commerce

Author

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  • NICULA DANA LAURA

    (UNIVERSITATEA „DUNAREA DE JOS” DIN GALATI)

Abstract

Trust and risk are very important in consumers' electronic commerce purchasing decisions. How do trust and risk affect an Internet consumer's purchasing decision? To answer this question I’ve developed a theoretical framework describing the trust-based decision-making process a consumer uses when making a purchase from a given site. Consumer disposition to trust, reputation, privacy concerns, security concerns, the information quality of the Website, and the company's reputation, have strong effects on Internet consumers' trust in the Website.

Suggested Citation

  • Nicula Dana Laura, 2014. "The Role Of Trust And Perceived Risk In Electronic Commerce," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 0, pages 292-305, May.
    • Handle: RePEc:cbu:jrnlec:y:2014:v:special:p:292-305
    as

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    References listed on IDEAS

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    1. Sridhar Balasubramanian & Prabhudev Konana & Nirup M. Menon, 2003. "Customer Satisfaction in Virtual Environments: A Study of Online Investing," Management Science, INFORMS, vol. 49(7), pages 871-889, July.
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