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Predictors Of Business-To-Consumer Electronic Commerce Usage Among Online Consumers In Malaysia

Author

Listed:
  • Christine Tan Nya Ling Author_Email: nltan@mmu.edu.my

    (Faculty of Business & Law, Multimedia University, Melaka,Malaysia)

  • Gwee Kai Jing

    (Faculty of Business & Law, Multimedia University, Melaka,Malaysia)

  • Ng Tuan Hock

    (Faculty of Business & Law, Multimedia University, Melaka,Malaysia)

  • Lim Ying San

    (Faculty of Business & Law, Multimedia University, Melaka,Malaysia)

Abstract

No abstract is available for this item.

Suggested Citation

  • Christine Tan Nya Ling Author_Email: nltan@mmu.edu.my & Gwee Kai Jing & Ng Tuan Hock & Lim Ying San, 2011. "Predictors Of Business-To-Consumer Electronic Commerce Usage Among Online Consumers In Malaysia," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-154, Conference Master Resources.
    • Handle: RePEc:cms:2icb11:2011-154
    as

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    File URL: http://www.internationalconference.com.my/proceeding/2ndicber2011_proceeding/154-2nd%20ICBER%202011%20PG%20562-580%20Consumer%20Electronic%20Commerce.pdf
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    References listed on IDEAS

    as
    1. Sridhar Balasubramanian & Prabhudev Konana & Nirup M. Menon, 2003. "Customer Satisfaction in Virtual Environments: A Study of Online Investing," Management Science, INFORMS, vol. 49(7), pages 871-889, July.
    2. Jonathan W. Palmer, 2002. "Web Site Usability, Design, and Performance Metrics," Information Systems Research, INFORMS, vol. 13(2), pages 151-167, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    EC; B2C; trust; price; online payment security; website design; website quality;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

    Statistics

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