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Some Importants Definitions And Mesurement Methods Ofcorporate Reputation

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  • MIHAELA SANDU

    (Faculty of Economic Science Lucian Braga University, Sibiu)

Abstract

Reputation is one of the most important intangible corporate active. In the literature we can find different definitions and methods of measurement for reputation. In this paper we will emphasize some of them. We will see how increased the importance of reputation in the last years. We will see how important this asset is for the company and how a positive reputation determines the competitive advantage for the company.

Suggested Citation

  • Mihaela Sandu, 2012. "Some Importants Definitions And Mesurement Methods Ofcorporate Reputation," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 209-212, December.
    • Handle: RePEc:cbu:jrnlec:y:2012:v:4i:p:209-212
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    References listed on IDEAS

    as
    1. Giampaolo Gabbi, 2004. "Definizione, misurazione e gestione del rischio reputazionale degli intermediari bancari," Banca Impresa Società, Società editrice il Mulino, issue 1, pages 51-80.
    2. Carl Shapiro, 1983. "Premiums for High Quality Products as Returns to Reputations," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 98(4), pages 659-679.
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