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Economics of Private Labels: A Survey of Literature

Author

Listed:
  • Bergès-Sennou Fabian

    (University of Toulouse (INRA))

  • Bontems Philippe

    (University of Toulouse (INRA, IDEI))

  • Réquillart Vincent

    (University of Toulouse (INRA, IDEI))

Abstract

This paper is a survey of the recent literature devoted to the economics of private labels. After providing some statistics about the development of private labels for different products in different OECD countries, the survey outlines what the literature says about the factors that favor the development of private labels, the reasons retailers introduce private labels, and the consequences of their development for the relationship between manufacturers and retailers. Issues that are less frequently addressed in the literature are also highlighted. The survey closes with discussing the impact of the development of private labels on welfare.

Suggested Citation

  • Bergès-Sennou Fabian & Bontems Philippe & Réquillart Vincent, 2004. "Economics of Private Labels: A Survey of Literature," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 2(1), pages 1-25, February.
    • Handle: RePEc:bpj:bjafio:v:2:y:2004:i:1:n:3
    DOI: 10.2202/1542-0485.1037
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    References listed on IDEAS

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    6. Bontems, Philippe & Monier-Dilhan, Sylvette & Requillart, Vincent, 1999. "Strategic Effects of Private Labels," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 26(2), pages 147-165, June.
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    9. Mills, David E, 1999. "Private Labels and Manufacturer Counterstrategies," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 26(2), pages 125-145, June.
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    Keywords

    private labels; vertical structure;

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