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The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data

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  • Drivas Kyriakos

    (Department of Economics, University of Piraeus, Karaoli & Dimitriou 80, Piraeus 18534, Greece)

Abstract

This paper examines the relationship between food-related trademark activity, approximating for branding and marketing efforts, and food exports for the 48 contiguous states of the US over the period 1999–2015. We find a strong and positive relationship between these two variables. Further robustness checks, including an instrumental variables approach, provide evidence that marketing and branding activities contribute to food exports. With respect to food export policy our results point to providing incentives to the private sector (cooperatives, farmers, firms) to pursue marketing and branding efforts.

Suggested Citation

  • Drivas Kyriakos, 2018. "The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 16(2), pages 1-7, November.
    • Handle: RePEc:bpj:bjafio:v:16:y:2018:i:2:p:7:n:3
    DOI: 10.1515/jafio-2017-0006
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    More about this item

    Keywords

    marketing and branding efforts; food exports; trademarks; panel data;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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