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Consumer Behavior And Sustainable Marketing

Author

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  • DURALIA Oana

    (Lucian Blaga University of Sibiu)

Abstract

Economic development and technological progress in recent decades have led to a considerable increase in the comfort and convenience of consumers' use of products and services, but this has also led to major and irreversible environmental changes such as air pollution, climate change, and global warming. As a result, these issues significantly affect the sustainability of economic, environmental, and social development, highlighting once again the need to inform and raise consumer awareness of sustainable purchasing behaviour, in conjunction with the identification and implementation of sustainable marketing strategies at micro and macro level.This paper aims to analyse the influencing factors acting on sustainable consumption behaviour, with a theoretical approach to the concepts coupled with research from secondary data sources on sustainable consumption of products and services in different sectors.

Suggested Citation

  • DURALIA Oana, 2023. "Consumer Behavior And Sustainable Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 75(4), pages 29-37, December.
    • Handle: RePEc:blg:reveco:v:75:y:2023:i:4:p:29-37
    DOI: 10.56043/reveco-2023-0034
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    References listed on IDEAS

    as
    1. Francesca Bassi, 2023. "European Consumers’ Attitudes towards the Environment and Sustainable Behavior in the Market," Sustainability, MDPI, vol. 15(2), pages 1-20, January.
    2. Wilson Kong & Amran Harun & Rini Suryati Sulong & Jaratin Lily, 2014. "The Influence of Consumers Perception of Green Products on Green Purchase Intention," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 4(8), pages 924-939.
    3. Wilson Kong & Amran Harun & Rini Suryati Sulong & Jaratin Lily, 2014. "The Influence of Consumers Perception of Green Products on Green Purchase Intention," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 4(8), pages 924-939, August.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Sustainable Consumption; Green Products; Consumer Decision Process; Sustainable Marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q10 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - General

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