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An identity perspective on coopetition in the craft beer industry

Author

Listed:
  • Blake D. Mathias
  • Annelore Huyghe
  • Casey J. Frid
  • Tera L. Galloway

Abstract

Research Summary: To further our understanding of how and why organizations engage in coopetition, we explore cooperative and competitive actions in the craft beer industry. Through an inductive field study, including interviews with craft brewery owners, we propose collective identity and collective norms play a critical role in the persistence of coopetition over time. Our process model suggests that (a) an oppositional collective identity, (b) the shared belief that a rising tide lifts all boats, and (c) the shared belief that advice and assistance should be paid forward, can lead to the persistence of coopetition beyond market category emergence. Managerial Summary: This paper develops a theory of how smaller, craft‐based organizations (i.e., “Davids”) encourage cohesion and cooperation amongst themselves when operating against an incumbent market of mass‐producers (i.e., “Goliaths”). An ideological opposition to existing players can lead to a shared belief that helping organizations like your own benefits everyone—the rising tide lifts all boats mentality. Similarly, when organizations first enter a market and receive help from established members, they can feel compelled to help others who enter the market after—the pay‐it‐forward mentality. Together, these mechanisms offer an explanation as to how and why coopetition might persist in a market category over time.

Suggested Citation

  • Blake D. Mathias & Annelore Huyghe & Casey J. Frid & Tera L. Galloway, 2018. "An identity perspective on coopetition in the craft beer industry," Strategic Management Journal, Wiley Blackwell, vol. 39(12), pages 3086-3115, December.
  • Handle: RePEc:bla:stratm:v:39:y:2018:i:12:p:3086-3115
    DOI: 10.1002/smj.2734
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    Citations

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    Cited by:

    1. Emma Burnett, 2023. "Coopetition outside the market economy: Oxfordshire’s community food initiatives as a case study," Local Economy, London South Bank University, vol. 38(1), pages 61-79, February.
    2. Roy Kevin, 2024. "Institutional work and institutional entrepreneurship in the Ontario craft beer industry," ZFW – Advances in Economic Geography, De Gruyter, vol. 68(2), pages 97-110.
    3. Williams, Trenton Alma & Zhao, Eric Yanfei & Sonenshein, Scott & Ucbasaran, Deniz & George, Gerard, 2021. "Breaking boundaries to creatively generate value: The role of resourcefulness in entrepreneurship," Journal of Business Venturing, Elsevier, vol. 36(5).
    4. Iheanachor, Nkemdilim & David-West, Yinka & Umukoro, Immanuel Ovemeso, 2021. "Business model innovation at the bottom of the pyramid – A case of mobile money agents," Journal of Business Research, Elsevier, vol. 127(C), pages 96-107.
    5. Blake D. Mathias & Annelore Huyghe & David W. Williams, 2020. "Selling your soul to the devil? The importance of independent ownership to identity distinctiveness for oppositional categories," Strategic Management Journal, Wiley Blackwell, vol. 41(13), pages 2548-2584, December.
    6. Pierre‐Xavier Meschi & Anne Norheim‐Hansen, 2020. "Partner‐diversity effects on alliance termination in the early stage of green alliance formation: Empirical evidence from carbon‐emission reduction projects in Latin America," Business Strategy and the Environment, Wiley Blackwell, vol. 29(1), pages 250-261, January.
    7. Crick, James M. & Crick, Dave, 2021. "Coopetition and family-owned wine producers," Journal of Business Research, Elsevier, vol. 135(C), pages 319-336.
    8. Jake Hoskins & Shyam Gopinath & J. Cameron Verhaal & Elham Yazdani, 2021. "The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1065-1087, November.
    9. Garri, Myropi, 2021. "Coopetition, value co-creation, and knowledge-enhancement in the UK alpaca industry: A multi-level mechanism," European Management Journal, Elsevier, vol. 39(5), pages 545-557.
    10. Peng, George Z. & Beamish, Paul W., 2019. "Subnational FDI Legitimacy and Foreign Subsidiary Survival," Journal of International Management, Elsevier, vol. 25(3), pages 1-1.
    11. Niclas Erhardt & Carlos Martin-Rios & Jason Bolton & Matthew Luth, 2022. "Doing Well by Creating Economic Value through Social Values among Craft Beer Breweries: A Case Study in Responsible Innovation and Growth," Sustainability, MDPI, vol. 14(5), pages 1-17, February.
    12. Solomon, Shelby J. & Mathias, Blake D., 2020. "The artisans' dilemma: Artisan entrepreneurship and the challenge of firm growth," Journal of Business Venturing, Elsevier, vol. 35(5).
    13. Struckell, Elisabeth & Ojha, Divesh & Patel, Pankaj C. & Dhir, Amandeep, 2021. "Ecological determinants of smart home ecosystems: A coopetition framework," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    14. Birton J. Cowden & Joshua S. Bendickson & Blake D. Mathias & Shelby J. Solomon, 2022. "Straight OUTTA Detroit: Embracing Stigma as Part of the Entrepreneurial Narrative," Journal of Management Studies, Wiley Blackwell, vol. 59(8), pages 1915-1949, December.
    15. Yuejun Lawrance Cai, 2023. "Strengthening perceptions of virtual team cohesiveness and effectiveness in new normal: A hyperpersonal communication theory perspective," Asian Business & Management, Palgrave Macmillan, vol. 22(4), pages 1649-1682, September.
    16. Papazoglou, Michalis E. & Spanos, Yiannis E., 2021. "“Influential knowledge and financial performance: The role of time and rivals’ absorptive capacity”," Technovation, Elsevier, vol. 102(C).

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