IDEAS home Printed from https://ideas.repec.org/a/bla/socsci/v101y2020i3p1075-1089.html
   My bibliography  Save this article

Marvel, DC, and Sport: Investigating Rivalry in the Sport and Comic Settings

Author

Listed:
  • Cody T. Havard
  • Frederick G. Grieve
  • Megan E. Lomenick

Abstract

Objective The current article empirically investigated differences in fandom and rivalry between fans of a sport team and fans of the Marvel or DC comic brands. Methods An online survey was distributed to fans of a sport team and/or the comic genre to measure how fans identified with their favorite brands (both sport and comics), and how they felt toward their rival brands. Results Results illustrated that sport fans reported higher identification with their favorite teams than did fans of Marvel or DC toward their favorite brands. Additionally, fans of sport reported more negative perceptions of their rival teams than fans of the comic genre. Finally, people who were fans of both a sport team and the comic genre were more positive regarding their rival than fans who were a fan of only a sport team or the comic genre. Conclusion Theoretical implications include support for the measures in a nonsport setting along with support for the common in‐group model. Practical implications deriving from the findings are discussed, and avenues for future research are presented.

Suggested Citation

  • Cody T. Havard & Frederick G. Grieve & Megan E. Lomenick, 2020. "Marvel, DC, and Sport: Investigating Rivalry in the Sport and Comic Settings," Social Science Quarterly, Southwestern Social Science Association, vol. 101(3), pages 1075-1089, May.
    • Handle: RePEc:bla:socsci:v:101:y:2020:i:3:p:1075-1089
    DOI: 10.1111/ssqu.12792
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/ssqu.12792
    Download Restriction: no
    File URL: https://libkey.io/10.1111/ssqu.12792?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Havard, Cody T., 2014. "Glory Out of Reflected Failure: The examination of how rivalry affects sport fans," Sport Management Review, Elsevier, vol. 17(3), pages 243-253.
    2. Cody T. Havard, 2020. "Rivalry in Sport," Springer Books, Springer, number 978-3-030-47455-3, December.
    3. Funk, Daniel C. & James, Jeff, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Elsevier, vol. 4(2), pages 119-150, November.
    4. Cody T. Havard, 2014. "Glory Out of Reflected Failure: The examination of how rivalry affects sport fans," Sport Management Review, Taylor & Francis Journals, vol. 17(3), pages 243-253, July.
    5. Mahony, Daniel F. & Moorman, Anita M., 1999. "The Impact of Fan Attitudes on Intentions to Watch Professional Basketball Teams on Television," Sport Management Review, Elsevier, vol. 2(1), pages 43-66, May.
    6. Daniel F. Mahony & Anita M. Moorman, 1999. "The Impact of Fan Attitudes on Intentions to Watch Professional Basketball Teams on Television," Sport Management Review, Taylor & Francis Journals, vol. 2(1), pages 43-66, January.
    7. Berendt, Johannes & Uhrich, Sebastian & Thompson, Scott A., 2018. "Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumers," Journal of Business Research, Elsevier, vol. 88(C), pages 161-172.
    8. Ken Sanford & Frank Scott, 2016. "Assessing the Intensity of Sports Rivalries Using Data From Secondary Market Transactions," Journal of Sports Economics, , vol. 17(2), pages 159-174, February.
    9. Daniel C. Funk & Jeff James, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Taylor & Francis Journals, vol. 4(2), pages 119-150, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Havard, Cody T., 2014. "Glory Out of Reflected Failure: The examination of how rivalry affects sport fans," Sport Management Review, Elsevier, vol. 17(3), pages 243-253.
    2. Delia, Elizabeth B., 2015. "The exclusiveness of group identity in celebrations of team success," Sport Management Review, Elsevier, vol. 18(3), pages 396-406.
    3. Nola Agha & B. David Tyler, 2017. "An investigation of highly identified fans who bet against their favorite teams," Sport Management Review, Taylor & Francis Journals, vol. 20(3), pages 296-308, July.
    4. Funk, Daniel C. & James, Jeffrey D., 2004. "The Fan Attitude Network (FAN) Model: Exploring Attitude Formation and Change among Sport Consumers," Sport Management Review, Elsevier, vol. 7(1), pages 1-26, May.
    5. Cunningham, George B. & Kwon, Hyungil, 2003. "The Theory of Planned Behaviour and Intentions to Attend a Sport Event," Sport Management Review, Elsevier, vol. 6(2), pages 127-145, November.
    6. Hojun Sung & Brian M. Mills & Scott Tainsky, 2017. "From schadenfreude to mitfreude? Estimating viewership loss and rivalrous relationships in otherwise neutral markets," Sport Management Review, Taylor & Francis Journals, vol. 20(2), pages 159-169, April.
    7. Liao, Junyun & Chen, Jiawen & Zhao, Haichuan & Li, Muhua, 2023. "Fanning the flames: Transmitting negative word of mouth of rival brands," Journal of Business Research, Elsevier, vol. 154(C).
    8. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    9. Funk, Daniel C. & Haugtvedt, Curtis P. & Howard, Dennis R., 2000. "Contemporary Attitude Theory in Sport: Theoretical Considerations and Implications," Sport Management Review, Elsevier, vol. 3(2), pages 125-144, November.
    10. Yoshida, Masayuki & James, Jeffrey D. & Cronin, J. Joseph, 2013. "Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior," Sport Management Review, Elsevier, vol. 16(1), pages 68-84.
    11. Delia, Elizabeth B. & James, Jeffrey D., 2018. "The meaning of team in team identification," Sport Management Review, Elsevier, vol. 21(4), pages 416-429.
    12. Shapiro, Stephen L. & Reams, Lamar & So, Kevin Kam Fung, 2019. "Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports," Sport Management Review, Elsevier, vol. 22(2), pages 235-246.
    13. Yoshida, Masayuki & Gordon, Brian, 2012. "Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context," Sport Management Review, Elsevier, vol. 15(4), pages 389-403.
    14. Scott D. Grimshaw & Jeffrey S. Larson, 2021. "Effect of Star Power on NBA All-Star Game TV Audience," Journal of Sports Economics, , vol. 22(2), pages 139-163, February.
    15. Rocha, Claudio M. & Gratao, Otavio A., 2018. "The process toward commitment to running—The role of different motives, involvement, and coaching," Sport Management Review, Elsevier, vol. 21(4), pages 459-472.
    16. Casper, Jonathan M. & Gray, Dianna P. & Babkes Stellino, Megan, 2007. "A Sport Commitment Model Perspective on Adult Tennis Players' Participation Frequency and Purchase Intention," Sport Management Review, Elsevier, vol. 10(3), pages 253-278, November.
    17. Fatih Karanfil, 2017. "An empirical analysis of European football rivalries based on on-field performances," Sport Management Review, Taylor & Francis Journals, vol. 20(5), pages 468-482, December.
    18. Oja, Brent D. & Bass, Jordan R. & Gordon, Brian S., 2015. "Conceptualizing employee identification with sport organizations: Sport Employee Identification (SEI)," Sport Management Review, Elsevier, vol. 18(4), pages 583-595.
    19. Berendt, Johannes & Uhrich, Sebastian & Thompson, Scott A., 2018. "Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumers," Journal of Business Research, Elsevier, vol. 88(C), pages 161-172.
    20. Mario Pepur & Goran Dediæ & Bepo Žura, 2023. "Segmentation of football fans based on evangelistic behaviour: Empirical evidence from Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(1), pages 249-269.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:socsci:v:101:y:2020:i:3:p:1075-1089. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0038-4941 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.