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Assessing the Intensity of Sports Rivalries Using Data From Secondary Market Transactions

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  • Ken Sanford
  • Frank Scott

Abstract

Assessing the intensity of college football rivalries is an annual exercise of sports columnists. Fan polling, average ticket price, and even the bad behaviors of athletes have been used to quantify and rank rivalries. For economists, market prices of tickets have an appealing behavioral interpretation as they represent fans’ marginal willingness to substitute game attendance for other sources of utility. We have collected secondary market data on 278,117 individual ticket sales at different points in the season for 171 home games played by Southeastern Conference (SEC) member football teams over a 2-year period. Our rich data set allows us to control for the quality of the seats and the effects of on-field successes or failures during the season. Since we use data from 2 successive years, we are also able to normalize the level effect on prices of certain stadiums. We construct a willingness-to-pay measure of fan interest in various matchups and use this to compare the intensity of different rivalries for SEC schools.

Suggested Citation

  • Ken Sanford & Frank Scott, 2016. "Assessing the Intensity of Sports Rivalries Using Data From Secondary Market Transactions," Journal of Sports Economics, , vol. 17(2), pages 159-174, February.
    • Handle: RePEc:sae:jospec:v:17:y:2016:i:2:p:159-174
    DOI: 10.1177/1527002514527112
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    References listed on IDEAS

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    1. Paul Holmes, 2011. "Win or Go Home: Why College Football Coaches Get Fired," Journal of Sports Economics, , vol. 12(2), pages 157-178, April.
    2. Wayne DeSarbo & Robert Madrigal, 2012. "Exploring the Demand Aspects of Sports Consumption and Fan Avidity," Interfaces, INFORMS, vol. 42(2), pages 199-212, April.
    3. repec:wly:soecon:v:81:1:y:2014:p:23-55 is not listed on IDEAS
    4. Mark D. Groza, 2010. "NCAA conference realignment and football game day attendance," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 31(8), pages 517-529, December.
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    1. Sung, Hojun & Mills, Brian M. & Tainsky, Scott, 2017. "From schadenfreude to mitfreude? Estimating viewership loss and rivalrous relationships in otherwise neutral markets," Sport Management Review, Elsevier, vol. 20(2), pages 159-169.
    2. Cody T. Havard & Frederick G. Grieve & Megan E. Lomenick, 2020. "Marvel, DC, and Sport: Investigating Rivalry in the Sport and Comic Settings," Social Science Quarterly, Southwestern Social Science Association, vol. 101(3), pages 1075-1089, May.
    3. Craig A. Depken & Adam J. Hoffer & Abdul H. Kidwai, 2022. "An artefactual field experiment of group discrimination between sports fans," Economics of Governance, Springer, vol. 23(3), pages 411-432, December.

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