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A Study of Vertical Integration and Vertical Divestiture: The Case of Store Brand Milk Sourcing in Boston

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  • Michael A. Cohen

Abstract

This article investigates whether a retailer’s store brand supply source impacts vertical pricing and supply channel profitability. Using chain‐level retail scanner data, a random coefficients logit demand model is estimated employing a Bayesian estimation approach. Supply models are specified conditional on demand parameter estimates. Bayesian decision theory is applied to select the best fitting pricing model. Results indicate that a vertically integrated retailer engages in linear pricing for brand manufacturers’ products while competing retailers make nonlinear pricing contracts with brand manufacturers for branded products and store brands. A simulated vertical divestiture based on real world events provides evidence for improved channel efficiency.

Suggested Citation

  • Michael A. Cohen, 2013. "A Study of Vertical Integration and Vertical Divestiture: The Case of Store Brand Milk Sourcing in Boston," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 22(1), pages 101-124, March.
    • Handle: RePEc:bla:jemstr:v:22:y:2013:i:1:p:101-124
    DOI: jems.12002
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    Cited by:

    1. Marissa Beck & Fiona Scott Morton, 2021. "Evaluating the Evidence on Vertical Mergers," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 59(2), pages 273-302, September.
    2. Gholami, Reza Azad & Sandal, Leif Kristoffer & Ubøe, Jan, 2021. "A solution algorithm for multi-period bi-level channel optimization with dynamic price-dependent stochastic demand," Omega, Elsevier, vol. 102(C).
    3. Chen, Xuan & Liu, Yizao & Rabinowitz, Adam N., 2017. "Private Labels Competition, Retail Pricing and Bargaining Power: The Case of Fluid Milk Market," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252823, Southern Agricultural Economics Association.
    4. Yong Luo & Shi-zhao Wang & Xiao-chen Sun & Oscar D. Crisalle, 2016. "Analysis of retailers’ coalition stability for supply chain based on LCS and stable set," International Journal of Production Research, Taylor & Francis Journals, vol. 54(1), pages 170-185, January.
    5. Philippe Choné & Laurent Linnemer & Thibaud Vergé, 2021. "Double Marginalization and Vertical Integration," CESifo Working Paper Series 8971, CESifo.
    6. Konstantinos G. Papadopoulos & Emmanuel Petrakis & Panagiotis Skartados, 2022. "The ambiguous competitive effects of passive partial forward ownership," Southern Economic Journal, John Wiley & Sons, vol. 89(2), pages 540-568, October.
    7. Margaret E. Slade, 2021. "Vertical Mergers: A Survey of Ex Post Evidence and Ex Ante Evaluation Methods," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 58(4), pages 493-511, June.
    8. Azad Gholami, Reza & Sandal, Leif K. & Ubøe, Jan, 2016. "Channel Coordination in a Multi-period Newsvendor Model with Dynamic, Price-dependent Stochastic Demand," Discussion Papers 2016/6, Norwegian School of Economics, Department of Business and Management Science.
    9. Papadopoulos, Konstantinos G. & Skartados, Panagiotis, 2021. "The ambiguous competitive effects of passive partial forward integration," UC3M Working papers. Economics 33354, Universidad Carlos III de Madrid. Departamento de Economía.
    10. Adachi, Takanori & Ebina, Takeshi, 2014. "Double marginalization and cost pass-through: Weyl–Fabinger and Cowan meet Spengler and Bresnahan–Reiss," Economics Letters, Elsevier, vol. 122(2), pages 170-175.

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