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Impact of consumer animosity, boycott participation, boycott motivation, and product judgment on purchase readiness or aversion of Kurdish consumers in Iraq

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  • Bayad Jamal Ali

Abstract

This study aims to investigate the impact of Turkish–Kurdish political relations on Kurdish consumers' behavior toward Turkish products. The following variables were included as predictors: consumer animosity, boycott participation, boycott motivation, and product judgment. An online survey was conducted to collect the data; it attracted 1,100 participants. Seven hypotheses were tested using descriptive statistics, correlation coefficients, and structural equation modeling. The study findings show that consumer animosity has a significant impact on boycott participation, motivation, and product judgment. Purchase readiness is significantly affected by product judgment and boycott participation. Purchase aversion is significantly impacted by boycott participation and boycott motivation. This study gives insight into a conflict that has not been previously covered; to the best of our knowledge, it is the first to examine the consumers' perspective on the on the Turkish–Kurdish conflict.

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  • Bayad Jamal Ali, 2021. "Impact of consumer animosity, boycott participation, boycott motivation, and product judgment on purchase readiness or aversion of Kurdish consumers in Iraq," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(2), pages 504-523, June.
    • Handle: RePEc:bla:jconsa:v:55:y:2021:i:2:p:504-523
    DOI: 10.1111/joca.12350
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    3. T. Krüger & S. Hoffmann & I. Nibat & R. Mai & O. Trendel & H. Görg & W. Lasarov, 2024. "How consumer animosity drives anti-consumption: A multi-country examination of social animosity," Post-Print hal-04680681, HAL.
    4. Kim, Changju & Yan, Xiuyan & Kim, Jungkeun & Terasaki, Shinichiro & Furukawa, Hiroyasu, 2022. "Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    5. Saeed Abbas Shah & Qasim Raza & Huzaifa Ather Rajar & Mirza Talha Baig & Salman Ahmed Mithiani & Munzir Ahmed & Muhammad Shoaib & Sidra Malik, 2024. "Consumer Behavior and Preferences Shift: The Impact of Boycotting Imported Brands on Local Product Demand," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(2), pages 455-467.
    6. Krüger, Tinka & Hoffmann, Stefan & Nibat, Ipek N. & Mai, Robert & Trendel, Olivier & Görg, Holger & Lasarov, Wassili, 2024. "How consumer animosity drives anti-consumption: A multi-country examination of social animosity," Open Access Publications from Kiel Institute for the World Economy 302042, Kiel Institute for the World Economy (IfW Kiel).
    7. Beatriz DeQuero‐Navarro & Karine Aoun Barakat & Clifford J. Shultz & Rafael A. Araque‐Padilla & María Jose Montero‐Simó, 2022. "Consumer animosity and perceived cultural distance: Toward mutual well‐being for refugees and host countries," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(4), pages 1496-1524, December.
    8. Alyahya, Mansour & Agag, Gomaa & Aliedan, Meqbel & Abdelmoety, Ziad H., 2023. "A cross-cultural investigation of the relationship between eco-innovation and customers boycott behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).

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