IDEAS home Printed from https://ideas.repec.org/a/bla/jconsa/v55y2021i1p31-58.html
   My bibliography  Save this article

The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool

Author

Listed:
  • Hussein Faruque Aly
  • Katy Mason
  • Winfred Onyas

Abstract

The void between formal and informal institutionalized practices that coexist in subsistence marketplaces can render them inaccessible to subsistence consumer–merchants. We conducted an in‐depth auto‐ethnographic study of Novo Dia Developments, a social enterprise in Maputo, Mozambique, seeking to make the housing market accessible. Our study extends the extant understanding of the transformation of subsistence marketplaces in two ways. First, our study characterizes the institutional work done by a social enterprise to open up a subsistence marketplace. Second, our study theorizes the business models in use as a mechanism through which institutional work can be organized and performed, by (a) transforming an idea for market change into new market offerings and practices that begin to fill the void, (b) materializing and making visible other institutional voids that need to be filled, and (c) serving as a juncture at which formal and informal institutionalized practices can connect.

Suggested Citation

  • Hussein Faruque Aly & Katy Mason & Winfred Onyas, 2021. "The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 31-58, March.
    • Handle: RePEc:bla:jconsa:v:55:y:2021:i:1:p:31-58
    DOI: 10.1111/joca.12335
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/joca.12335
    Download Restriction: no
    File URL: https://libkey.io/10.1111/joca.12335?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sakarya, Sema & Bodur, Muzaffer & Yildirim-Öktem, Özlem & Selekler-Göksen, Nisan, 2012. "Social alliances: Business and social enterprise collaboration for social transformation," Journal of Business Research, Elsevier, vol. 65(12), pages 1710-1720.
    2. T. Lawrence & R. Suddaby & B. Leca, 2011. "Institutional work - Re-focusing institutional studies of organization," Post-Print hal-00802293, HAL.
    3. Douglass C. North, 1991. "Institutions," Journal of Economic Perspectives, American Economic Association, vol. 5(1), pages 97-112, Winter.
    4. Rivera-Santos, Miguel & Rufín, Carlos & Kolk, Ans, 2012. "Bridging the institutional divide: Partnerships in subsistence markets," Journal of Business Research, Elsevier, vol. 65(12), pages 1721-1727.
    5. Gau, Roland & Jae, Haeran & Viswanathan, Madhubalan, 2012. "Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces," Journal of Business Research, Elsevier, vol. 65(12), pages 1683-1691.
    6. Katy Mason & Martin Friesl & Chris J. Ford, 2019. "Markets under the Microscope: Making Scientific Discoveries Valuable through Choreographed Contestations," Journal of Management Studies, Wiley Blackwell, vol. 56(5), pages 966-999, July.
    7. Christoph Zott & Raphael Amit, 2007. "Business Model Design and the Performance of Entrepreneurial Firms," Organization Science, INFORMS, vol. 18(2), pages 181-199, April.
    8. Miguel Rivera-Santos & Carlos Rufin & Ans Kolk, 2012. "Bridging the institutional divide : Partnerships in subsistence markets," Post-Print hal-02313074, HAL.
    9. Paul Tracey & Nelson Phillips & Owen Jarvis, 2011. "Bridging Institutional Entrepreneurship and the Creation of New Organizational Forms: A Multilevel Model," Organization Science, INFORMS, vol. 22(1), pages 60-80, February.
    10. Gerard George & Rekha Rao-Nicholson & Christopher Corbishley & Rahul Bansal, 2015. "Institutional entrepreneurship, governance, and poverty: Insights from emergency medical response servicesin India," Asia Pacific Journal of Management, Springer, vol. 32(1), pages 39-65, March.
    11. Dubois, Anna & Gadde, Lars-Erik, 2002. "Systematic combining: an abductive approach to case research," Journal of Business Research, Elsevier, vol. 55(7), pages 553-560, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Madhubalan Viswanathan & Ronika Chakrabarti & Paul Ingenbleek & Srinivas Venugopal, 2021. "Introduction to the special section on subsistence marketplaces," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 3-7, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fu, Xiaolan & Ghauri, Pervez & Ogbonna, Nwamaka & Xing, Xiaoqiang, 2023. "Platform-based business model and entrepreneurs from Base of the Pyramid," Technovation, Elsevier, vol. 119(C).
    2. Tulin Dzhengiz, 2020. "A Literature Review of Inter-Organizational Sustainability Learning," Sustainability, MDPI, vol. 12(12), pages 1-52, June.
    3. Belussi, Fiorenza & Orsi, Luigi & Savarese, Maria, 2019. "Mapping Business Model Research: A Document Bibliometric Analysis," Scandinavian Journal of Management, Elsevier, vol. 35(3).
    4. Gupta, Parul & Chauhan, Sumedha & Paul, Justin & Jaiswal, M.P., 2020. "Social entrepreneurship research: A review and future research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 209-229.
    5. Onuklu, Atilla & Hill, Theodore (TL) & Darendeli, Izzet S. & Genc, Omer F., 2021. "Poison or antidote: How subnational informal institutions exacerbate and ameliorate institutional voids," Journal of International Management, Elsevier, vol. 27(1).
    6. Addisu A. Lashitew & Somendra Narayan & Eugenia Rosca & Lydia Bals, 2022. "Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda," Journal of Business Ethics, Springer, vol. 178(2), pages 445-466, June.
    7. Ingenbleek, Paul T.M. & Tessema, Workneh Kassa & van Trijp, Hans C.M., 2013. "Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 83-97.
    8. Stefan Gold & Ilma Nur Chowdhury & Fahian Anisul Huq & Kristin Heinemann, 2020. "Social business collaboration at the bottom of the pyramid: The case of orchestration," Business Strategy and the Environment, Wiley Blackwell, vol. 29(1), pages 262-275, January.
    9. Sjauw-Koen-Fa, August R. & Blok, Vincent & Omta, S.W.F. (Onno), 2016. "Critical Success Factors for Smallholder Inclusion in High Value-Adding Supply Chains by Food & Agribusiness Multinational Enterprise," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(1), pages 1-30, February.
    10. Jayanti, Rama K. & Raghunath, S., 2018. "Institutional entrepreneur strategies in emerging economies: Creating market exclusivity for the rising affluent," Journal of Business Research, Elsevier, vol. 89(C), pages 87-98.
    11. Emmanuelle Reuter, 2022. "Hybrid business models in the sharing economy: The role of business model design for managing the environmental paradox," Business Strategy and the Environment, Wiley Blackwell, vol. 31(2), pages 603-618, February.
    12. Slitine, Romain & Chabaud, Didier & Richez-Battesti, Nadine, 2024. "Beyond social enterprise: Bringing the territory at the core," Journal of Business Research, Elsevier, vol. 176(C).
    13. Agarwal, Nivedita & Chakrabarti, Ronika & Brem, Alexander & Bocken, Nancy, 2018. "Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector," Journal of Business Research, Elsevier, vol. 86(C), pages 234-244.
    14. Preuss, Lutz & Vazquez-Brust, Diego & Yakovleva, Natalia & Foroughi, Hamid & Mutti, Diana, 2022. "When social movements close institutional voids: Triggers, processes, and consequences for multinational enterprises," Journal of World Business, Elsevier, vol. 57(1).
    15. Shin, Jiyoung & Moon, Jon Jungbien & Kang, Jingoo, 2023. "Where does ESG pay? The role of national culture in moderating the relationship between ESG performance and financial performance," International Business Review, Elsevier, vol. 32(3).
    16. Carney, Michael & Dieleman, Marleen & Taussig, Markus, 2016. "How are institutional capabilities transferred across borders?," Journal of World Business, Elsevier, vol. 51(6), pages 882-894.
    17. Hadjielias, Elias & Christofi, Michael & Vrontis, Demetris & Khan, Huda, 2022. "Social impact through family firms’ interorganizational relationships within a community and a cooperative: An embedded view of stewardship," Journal of Business Research, Elsevier, vol. 139(C), pages 584-601.
    18. Canning, Mary & O'Dwyer, Brendan, 2016. "Institutional work and regulatory change in the accounting profession," Accounting, Organizations and Society, Elsevier, vol. 54(C), pages 1-21.
    19. Randhawa, Krithika & Wilden, Ralf & Gudergan, Siegfried, 2021. "How to innovate toward an ambidextrous business model? The role of dynamic capabilities and market orientation," Journal of Business Research, Elsevier, vol. 130(C), pages 618-634.
    20. Andreas Hesse & Karin Kreutzer & Marjo-Riitta Diehl, 2019. "Dynamics of Institutional Logics in a Cross-Sector Social Partnership: The Case of Refugee Integration in Germany," Journal of Business Ethics, Springer, vol. 159(3), pages 679-704, October.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jconsa:v:55:y:2021:i:1:p:31-58. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-0078 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.