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Introduction to the special section on subsistence marketplaces

Author

Listed:
  • Madhubalan Viswanathan
  • Ronika Chakrabarti
  • Paul Ingenbleek
  • Srinivas Venugopal

Abstract

We provide an introduction to the special issue on subsistence marketplaces. We briefly describe the stream of subsistence marketplaces, and the conference series associated with the call for papers. We provide a brief overview of the diverse set of papers in the special section.

Suggested Citation

  • Madhubalan Viswanathan & Ronika Chakrabarti & Paul Ingenbleek & Srinivas Venugopal, 2021. "Introduction to the special section on subsistence marketplaces," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 3-7, March.
    • Handle: RePEc:bla:jconsa:v:55:y:2021:i:1:p:3-7
    DOI: 10.1111/joca.12339
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    References listed on IDEAS

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    1. Fara Azmat & Ramanie Samaratunge & Ahmed Ferdous, 2021. "Consumer well‐being and social responsibility of subsistence entrepreneurs in subsistence marketplace," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 8-30, March.
    2. Arnould, Eric & Press, Melea & Salminen, Emma & Tillotson, Jack S., 2019. "Consumer Culture Theory: Development, Critique, Application and Prospects," Foundations and Trends(R) in Marketing, now publishers, vol. 12(2), pages 80-166, April.
    3. Sujit Raghunathrao Jagadale & Himadri Roy‐Chaudhuri & Djavlonbek Kadirov, 2021. "Quality‐of‐life as chronotopefication and futurization: Subsistence consumer experiences in India," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 59-86, March.
    4. Hussein Faruque Aly & Katy Mason & Winfred Onyas, 2021. "The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 31-58, March.
    5. Madhubalan Viswanathan & Saravana Jaikumar & Arun Sreekumar & Shantanu Dutta, 2021. "Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 179-202, March.
    6. Ronika Chakrabarti, 2021. "Why art matters: Artistic consumer‐entrepreneurship in subsistence marketplaces," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 134-150, March.
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    Cited by:

    1. Sujit Raghunathrao Jagadale & Jayne Krisjanous, 2023. "Exploring unheard voices: Best practices in interviewing women prosumers in Indian subsistence contexts," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 36-68, January.
    2. Dominic Thomas, 2022. "Unhealthy food preferences: A psychological consequence of poverty?," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 613-639, June.

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