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Social business collaboration at the bottom of the pyramid: The case of orchestration

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  • Stefan Gold
  • Ilma Nur Chowdhury
  • Fahian Anisul Huq
  • Kristin Heinemann

Abstract

Social business orchestrators (SBOs) help social businesses of various sizes to tackle major societal issues by filling gaps in knowledge and resources. However, research has overlooked these types of collaboration. Situated within a bottom of the pyramid context in Bangladesh, the current study sheds light on the process of value creation for SBO–social businesses partnerships by comparing different collaboration partners. Multiple case study research through the lens of the relational view were used to ask how SBOs facilitate value creation in social businesses by flexibly adapting resource inputs and governance mechanisms to the specific endowment and size of partners; this approach was informed by interviews and field note analyses. The combined deductive–inductive analysis enhances knowledge of idiosyncrasies of SBO–social business collaborations. Our study draws attention to the role of large orchestrators, whose model could be scaled and transferred to other world regions, including industrialised countries.

Suggested Citation

  • Stefan Gold & Ilma Nur Chowdhury & Fahian Anisul Huq & Kristin Heinemann, 2020. "Social business collaboration at the bottom of the pyramid: The case of orchestration," Business Strategy and the Environment, Wiley Blackwell, vol. 29(1), pages 262-275, January.
    • Handle: RePEc:bla:bstrat:v:29:y:2020:i:1:p:262-275
    DOI: 10.1002/bse.2363
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    6. Pattanayak, Sirsha & Ramkumar, M. & Goswami, Mohit & Rana, Nripendra P., 2024. "Blockchain technology and supply chain performance: The role of trust and relational capabilities," International Journal of Production Economics, Elsevier, vol. 271(C).
    7. George Onofrei & Hung M. Nguyen & Min Zhang & Brian Fynes, 2020. "Building supply chain relational capital: The impact of supplier and customer leveraging on innovation performance," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3422-3434, December.
    8. Tulin Dzhengiz & Andra Riandita & Anders Broström, 2023. "Configurations of sustainability‐oriented textile partnerships," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4392-4412, November.
    9. Nadia Zahoor & Ali Meftah Gerged, 2021. "Relational capital, environmental knowledge integration, and environmental performance of small and medium enterprises in emerging markets," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 3789-3803, December.
    10. Isaac Lyne, 2023. "Does Thinking and Working Politically improve support for social business? Evidence from a water business in Cambodia," Development Policy Review, Overseas Development Institute, vol. 41(6), November.
    11. Carolin Brix‐Asala & Stefan Seuring & Philipp C. Sauer & Axel Zehendner & Lara Schilling, 2021. "Resolving the base of the pyramid inclusion paradox through supplier development," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3208-3227, November.
    12. Federica Bandini & Helen Chiappini & Francesca Pallara, 2022. "Fund managers acting as impact investors: Strategies, practices, and tensions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(4), pages 1084-1095, July.
    13. Ranjit Gupta & Cristian Mejia & Shuan Sadreghazi & Yuki Sano & Leticia Sarmento Dos Muchangos & Tomonori Sekiguchi & Hiromi Nakamura & Yuya Kajikawa, 2024. "Traders as ecosystem orchestrators for sustainable foods supply chain transformation," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4024-4038, July.
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    15. Gröbner, Sophie, 2022. "Zur Rolle interorganisationaler Beziehungen im Social Entrepreneurship – Ein systematisches Literaturreview [Inter-Organizational Relations of Social Enterprises – A Systematic Literature Review]," Junior Management Science (JUMS), Junior Management Science e. V., vol. 7(2), pages 504-523.

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