IDEAS home Printed from https://ideas.repec.org/a/bla/gender/v30y2023i5p1631-1648.html
   My bibliography  Save this article

(Dis)empowering the feminine? Spatializing the interlace of gender‐class‐neoliberal managerialism in a women‐only café in India

Author

Listed:
  • Rajeshwari Chennangodu
  • George Kandathil

Abstract

Using the Lefebvrian triad, we explore spatial organizing of classed‐gendered work and working bodies in a cafe space that emerges from urbanized claims of empowering “rural poor women” to become entrepreneurs by employing them in a cafe. Our critical‐interpretive ethnography analyses the process of installing a neoliberal‐managerial path along which foodwork and working bodies are hierarchized and disciplined, creating spatialized hegemonic gendered positionalities interlaced with elite urban‐working class rural binaries. The womanized workers came to embody the binaries and the dialectical contradictions they created, yet performing alternative femininities in the free spaces and times in the cafe.

Suggested Citation

  • Rajeshwari Chennangodu & George Kandathil, 2023. "(Dis)empowering the feminine? Spatializing the interlace of gender‐class‐neoliberal managerialism in a women‐only café in India," Gender, Work and Organization, Wiley Blackwell, vol. 30(5), pages 1631-1648, September.
    • Handle: RePEc:bla:gender:v:30:y:2023:i:5:p:1631-1648
    DOI: 10.1111/gwao.13002
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/gwao.13002
    Download Restriction: no
    File URL: https://libkey.io/10.1111/gwao.13002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Yvonne Benschop & Patricia Lewis & Ruth Simpson & Elaine Swan, 2017. "Postfeminist Stylistics, Work Femininities and Coaching: a Multimodal Study of a Website," Gender, Work and Organization, Wiley Blackwell, vol. 24(3), pages 274-296, May.
    2. Minh Chau Doan & Nguyen Dinh Le & Michitaka Kosaka, 2014. "A New Service Mediator For Human Resource Management," International Journal of Knowledge and Systems Science (IJKSS), IGI Global, vol. 5(3), pages 1-17, July.
    3. Oecd, 2014. "New Approaches to Spectrum Management," OECD Digital Economy Papers 235, OECD Publishing.
    4. Lutfun Nahar Lata & Peter Walters & Sonia Roitman, 2021. "The politics of gendered space: Social norms and purdah affecting female informal work in Dhaka, Bangladesh," Gender, Work and Organization, Wiley Blackwell, vol. 28(1), pages 318-336, January.
    5. Yeon Jung Yu, 2022. "Positional embodiment: How networks shape the lived experiences of the bodies of female sex workers in post‐socialist China," Gender, Work and Organization, Wiley Blackwell, vol. 29(3), pages 953-970, May.
    6. Finnborg S. Steinþórsdóttir & Thomas Brorsen Smidt & Gyða M. Pétursdóttir & Þorgerður Einarsdóttir & Nicky Le Feuvre, 2019. "New managerialism in the academy: Gender bias and precarity," Gender, Work and Organization, Wiley Blackwell, vol. 26(2), pages 124-139, March.
    7. Mariya Ivancheva & Kathleen Lynch & Kathryn Keating, 2019. "Precarity, gender and care in the neoliberal academy," Gender, Work and Organization, Wiley Blackwell, vol. 26(4), pages 448-462, May.
    8. Andreas Giazitzoglu, 2020. "This Sporting Life: The intersection of hegemonic masculinities, space and emotions among rugby players," Gender, Work and Organization, Wiley Blackwell, vol. 27(1), pages 67-81, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Finnborg S. Steinþórsdóttir & Fiona Carmichael & Scott Taylor, 2021. "Gendered workload allocation in universities: A feminist analysis of practices and possibilities in a European University," Gender, Work and Organization, Wiley Blackwell, vol. 28(5), pages 1859-1875, September.
    2. Anna Maria Górska & Karolina Kulicka & Zuzanna Staniszewska & Dorota Dobija, 2021. "Deepening inequalities: What did COVID‐19 reveal about the gendered nature of academic work?," Gender, Work and Organization, Wiley Blackwell, vol. 28(4), pages 1546-1561, July.
    3. Maria Bastida & Luisa Helena Pinto & Ana Olveira Blanco & Maite Cancelo, 2020. "Female Entrepreneurship: Can Cooperatives Contribute to Overcoming the Gender Gap? A Spanish First Step to Equality," Sustainability, MDPI, vol. 12(6), pages 1-17, March.
    4. Tanvir Abir & Uchechukwu Levi Osuagwu & Dewan Muhammad Nur-A Yazdani & Abdullah Al Mamun & Kaniz Kakon & Anas A. Salamah & Noor Raihani Zainol & Mansura Khanam & Kingsley Emwinyore Agho, 2021. "Internet Use Impact on Physical Health during COVID-19 Lockdown in Bangladesh: A Web-Based Cross-Sectional Study," IJERPH, MDPI, vol. 18(20), pages 1-11, October.
    5. Michaela Edwards & Caroline Gatrell & Adrian Sutton, 2024. "The Case for Parentalism at Work: Balancing Feminist Care Ethics and Justice Ethics through a Winnicottian approach: A School Case Study," Journal of Business Ethics, Springer, vol. 189(2), pages 231-247, January.
    6. Siaw Ling Lo & Raymond Chiong & David Cornforth, 2015. "Using Support Vector Machine Ensembles for Target Audience Classification on Twitter," PLOS ONE, Public Library of Science, vol. 10(4), pages 1-20, April.
    7. Papoulias, Stan (Constantina) & Callard, Felicity, 2022. "Material and epistemic precarity: It's time to talk about labour exploitation in mental health research," Social Science & Medicine, Elsevier, vol. 306(C).
    8. George Kandathil & Rajeshwari Chennangodu, 2024. "Postfeminist individuating of a women collective and the strugglesome emergence of a relational collective feminist solidarity: The story of Kudumbashree, a Kerala state‐instituted women empowerment p," Gender, Work and Organization, Wiley Blackwell, vol. 31(1), pages 115-132, January.
    9. Kelly Pike & Beth English, 2022. "And roses too: How “Better Work” facilitates gender empowerment in global supply chains," Gender, Work and Organization, Wiley Blackwell, vol. 29(1), pages 188-204, January.
    10. Joanna M. Davies & Lisa Jane Brighton & Florence Reedy & Sabrina Bajwah, 2022. "Maternity provision, contract status, and likelihood of returning to work: Evidence from research intensive universities in the UK," Gender, Work and Organization, Wiley Blackwell, vol. 29(5), pages 1495-1510, September.
    11. Mwenza Blell & Shan‐Jan Sarah Liu & Audrey Verma, 2023. "Working in unprecedented times: Intersectionality and women of color in UK higher education in and beyond the pandemic," Gender, Work and Organization, Wiley Blackwell, vol. 30(2), pages 353-372, March.
    12. Anna‐Liisa Kaasila‐Pakanen & Pauliina Jääskeläinen & Grace Gao & Emmanouela Mandalaki & Ling Eleanor Zhang & Katja Einola & Janet Johansson & Alison Pullen, 2024. "Writing touch, writing (epistemic) vulnerability," Gender, Work and Organization, Wiley Blackwell, vol. 31(1), pages 264-283, January.
    13. Regis Muchowe & Adom Faith Mawunyo & Chomunogwa Pande, 2021. "The Relationship between Flexible Work Arrangements and Organisational Performance in Higher and Tertiary Education Institutions in Mashonaland Central Province during the Covid-19 Period in Zimbabwe," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(12), pages 245-249, December.
    14. Michallet, Benjamin & Gaeta, Giuseppe Lucio & Facchini, Francois, 2015. "Greening up or not? The determinants of political parties’ environmental concern: an empirical analysis based on European data (1970-2008)," MPRA Paper 63335, University Library of Munich, Germany, revised Mar 2015.
    15. Elaine Swan & Maud Perrier & Janet Sayers, 2024. "Foodwork: Racialized, gendered and classed labors," Gender, Work and Organization, Wiley Blackwell, vol. 31(3), pages 851-864, May.
    16. Phuong Anh Nguyen, 2015. "Issues and Challenges in the Establishment of Continuous Improvement in Vietnam," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(10), pages 10-21, Octomber.
    17. Silvia Fissi & Alberto Romolini & Elena Gori & Marco Contri, 2022. "Women participation in academic management positions. Evidence from Italian universities," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2022(3), pages 163-176.
    18. Özlem Altan‐Olcay & Suzanne Bergeron, 2024. "Care in times of the pandemic: Rethinking meanings of work in the university," Gender, Work and Organization, Wiley Blackwell, vol. 31(4), pages 1544-1559, July.
    19. Kirsten Locke & Rebecca W. B. Lund & Susan Wright, 2021. "Rethinking gender equity in the contaminated university: A methodology for listening for music in the ruins," Gender, Work and Organization, Wiley Blackwell, vol. 28(3), pages 1079-1097, May.
    20. Moreno, Luis & Ramon, Ana & Pedreño, Andrés, 2015. "The Development of Low-cost Airlines and Tourism as a Competitiveness Complementor: Effects, Evolution and Strategies," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(4), pages 262-274.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:gender:v:30:y:2023:i:5:p:1631-1648. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0968-6673 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.