IDEAS home Printed from https://ideas.repec.org/a/plo/pone00/0122855.html
   My bibliography  Save this article

Using Support Vector Machine Ensembles for Target Audience Classification on Twitter

Author

Listed:
  • Siaw Ling Lo
  • Raymond Chiong
  • David Cornforth

Abstract

The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were automatically discovered from contents shared by followers of an account owner using Twitter Latent Dirichlet Allocation (LDA). A Support Vector Machine (SVM) ensemble was then trained using contents from different account owners of the various topic domains identified by Twitter LDA. Experimental results show that the methods presented are able to successfully identify a target audience with high accuracy. In addition, we show that using a statistical inference approach such as bootstrapping in over-sampling, instead of using random sampling, to construct training datasets can achieve a better classifier in an SVM ensemble. We conclude that such an ensemble system can take advantage of data diversity, which enables real-world applications for differentiating prospective customers from the general audience, leading to business advantage in the crowded social media space.

Suggested Citation

  • Siaw Ling Lo & Raymond Chiong & David Cornforth, 2015. "Using Support Vector Machine Ensembles for Target Audience Classification on Twitter," PLOS ONE, Public Library of Science, vol. 10(4), pages 1-20, April.
  • Handle: RePEc:plo:pone00:0122855
    DOI: 10.1371/journal.pone.0122855
    as

    Download full text from publisher

    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0122855
    Download Restriction: no

    File URL: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0122855&type=printable
    Download Restriction: no

    File URL: https://libkey.io/10.1371/journal.pone.0122855?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Thanh Le & Cuong Le Van, 2014. "Natural Resources, R&D and Economic Growth," Working Papers 2014-112, Department of Research, Ipag Business School.
    2. Minh Chau Doan & Nguyen Dinh Le & Michitaka Kosaka, 2014. "A New Service Mediator For Human Resource Management," International Journal of Knowledge and Systems Science (IJKSS), IGI Global, vol. 5(3), pages 1-17, July.
    3. Kenneth W. Clements & Liang Li, 2014. "Valuing Resource Investments," Economics Discussion / Working Papers 14-27, The University of Western Australia, Department of Economics.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hazlee Azil Illias & Wee Zhao Liang, 2018. "Identification of transformer fault based on dissolved gas analysis using hybrid support vector machine-modified evolutionary particle swarm optimisation," PLOS ONE, Public Library of Science, vol. 13(1), pages 1-15, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tiainen, Heidi, 2016. "Contemplating governance for social sustainability in mining in Greenland," Resources Policy, Elsevier, vol. 49(C), pages 282-289.
    2. repec:ipg:wpaper:2014-567 is not listed on IDEAS
    3. repec:ipg:wpaper:2014-488 is not listed on IDEAS
    4. repec:ipg:wpaper:2014-542 is not listed on IDEAS
    5. repec:ipg:wpaper:2014-461 is not listed on IDEAS
    6. Suárez Sánchez, Ana & Krzemień, Alicja & Riesgo Fernández, Pedro & Iglesias Rodríguez, Francisco J. & Sánchez Lasheras, Fernando & de Cos Juez, F. Javier, 2015. "Investment in new tungsten mining projects," Resources Policy, Elsevier, vol. 46(P2), pages 177-190.
    7. repec:ipg:wpaper:2014-580 is not listed on IDEAS
    8. Krzemień, Alicja & Riesgo Fernández, Pedro & Suárez Sánchez, Ana & Diego Álvarez, Isidro, 2016. "Beyond the pan-european standard for reporting of exploration results, mineral resources and reserves," Resources Policy, Elsevier, vol. 49(C), pages 81-91.
    9. Martin, Nigel & Rice, John, 2015. "Improving Australia's renewable energy project policy and planning: A multiple stakeholder analysis," Energy Policy, Elsevier, vol. 84(C), pages 128-141.
    10. repec:ipg:wpaper:2014-563 is not listed on IDEAS
    11. repec:ipg:wpaper:2014-554 is not listed on IDEAS
    12. repec:ipg:wpaper:2014-557 is not listed on IDEAS
    13. repec:ipg:wpaper:2014-490 is not listed on IDEAS
    14. repec:ipg:wpaper:2014-558 is not listed on IDEAS
    15. repec:ipg:wpaper:2014-572 is not listed on IDEAS
    16. repec:ipg:wpaper:2014-556 is not listed on IDEAS
    17. Nuno Carlos Leitão & Muhammad Shahbaz, 2016. "Economic Growth, Tourism Arrivals and Climate Change," Bulletin of Energy Economics (BEE), The Economics and Social Development Organization (TESDO), vol. 4(1), pages 35-43, March.
    18. repec:ipg:wpaper:2014-568 is not listed on IDEAS
    19. Regis Muchowe & Adom Faith Mawunyo & Chomunogwa Pande, 2021. "The Relationship between Flexible Work Arrangements and Organisational Performance in Higher and Tertiary Education Institutions in Mashonaland Central Province during the Covid-19 Period in Zimbabwe," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(12), pages 245-249, December.
    20. repec:ipg:wpaper:2014-457 is not listed on IDEAS
    21. Dean Katselas & Baljit K. Sidhu & Tom Smith & Chuan Yu, 2019. "Independently Certified Industry‐specific Disclosures to the Capital Market: The JORC Code in the Australian Mining Industry," Abacus, Accounting Foundation, University of Sydney, vol. 55(1), pages 128-179, March.
    22. repec:ipg:wpaper:2014-560 is not listed on IDEAS
    23. Fritsch, Jorik & Poudineh, Rahmatallah, 2016. "Gas-to-power market and investment incentive for enhancing generation capacity: An analysis of Ghana's electricity sector," Energy Policy, Elsevier, vol. 92(C), pages 92-101.
    24. repec:ipg:wpaper:2014-499 is not listed on IDEAS
    25. repec:ipg:wpaper:2014-570 is not listed on IDEAS
    26. Rajeshwari Chennangodu & George Kandathil, 2023. "(Dis)empowering the feminine? Spatializing the interlace of gender‐class‐neoliberal managerialism in a women‐only café in India," Gender, Work and Organization, Wiley Blackwell, vol. 30(5), pages 1631-1648, September.
    27. Anciaes, Paulo & Jones, Peter, 2020. "Transport policy for liveability – Valuing the impacts on movement, place, and society," Transportation Research Part A: Policy and Practice, Elsevier, vol. 132(C), pages 157-173.
    28. repec:ipg:wpaper:2014-477 is not listed on IDEAS

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0122855. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.