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The Effect of Market Orientation on Learning, Innovativeness, and Performance in Primary Agriculture

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  • Eric T. Micheels
  • Hamish R. Gow

Abstract

type="main" xml:lang="fr"> La connaissance du marché et l'esprit d'innovation constituent deux éléments importants de tout environnement commercial. Compte tenu du fait que les besoins des consommateurs et les réactions des concurrents évoluent, la performance des entreprises peut être sensible à leur capacité à identifier et à réagir aux facteurs influençant le marché. À l'aide des données d'une enquête réalisée auprès de producteurs de bovins de boucherie de l’Illinois, nous avons examiné le rôle du suivi du marché, de l'apprentissage organisationnel et de l'esprit d'innovation sur la satisfaction quant au rendement. À l'aide de la modélisation par équations structurelles et en tenant compte des variables démographiques, nous avons déterminé que les entreprises qui font un suivi plus serré du marché et qui sont plus innovatrices sont plus satisfaites de leur rendement. Les résultats de notre analyse montrent que, malgré le fait que les entreprises qui font un suivi plus serré du marché soient aussi plus innovatrices, les dotations en capital humain réduisent la capacité à exploiter les innovations. Nous avons également observé qu'une augmentation de l'expérience se traduit par une diminution de l'apprentissage organisationnel.

Suggested Citation

  • Eric T. Micheels & Hamish R. Gow, 2015. "The Effect of Market Orientation on Learning, Innovativeness, and Performance in Primary Agriculture," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(2), pages 209-233, June.
    • Handle: RePEc:bla:canjag:v:63:y:2015:i:2:p:209-233
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