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The “People” Factor in Cooperatives: An Analysis of Members' Attitudes and Behavior

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  • Sanjib Bhuyan

Abstract

Members' attitudes and perceptions play a significant role in their behavior toward their organization and the performance of such organizations. This study examines the role of these “people” factors in a sample of fruit and vegetable growers' cooperatives in the Mid‐Atlantic United States. Although the Theory of Planned Behavior is used as the framework of analysis, the objective of this study was not to test the theory. Study findings provide additional insights into how cooperative members' beliefs and knowledge may shape their attitudes and the consequent behavior. Given the gradual decline of both cooperative memberships and the number of cooperatives in the United States and other countries, a good understanding of members' attitudes and behaviors is necessary because a cooperative's success may depend on it. Les attitudes et les perceptions des membres d'une coopérative jouent un rôle important dans le comportement envers l'organisme et la performance de ce dernier. La présente étude a examiné le rôle de ces facteurs ≪humains≫ dans un échantillon de coopératives de producteurs de fruits et légumes dans les États du centre du littoral atlantique. Bien que la théorie du comportement axé sur un objectif ait été utilisée comme cadre d'analyse, l'objectif de l'étude ne consistait pas à tester la théorie. Les résultats de l'étude ont fourni des éclaircissements supplémentaires sur la façon dont les croyances et les connaissances des membres d'une coopérative peuvent façonner leurs attitudes et leur comportement subséquent. Compte tenu du déclin progressif du nombre de membres de coopérative et du nombre de coopératives aux États‐Unis et dans d'autres pays, il est important de bien comprendre les attitudes et les comportements des membres puisque le succès d'une coopérative peut en dépendre.

Suggested Citation

  • Sanjib Bhuyan, 2007. "The “People” Factor in Cooperatives: An Analysis of Members' Attitudes and Behavior," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 55(3), pages 275-298, September.
    • Handle: RePEc:bla:canjag:v:55:y:2007:i:3:p:275-298
    DOI: 10.1111/j.1744-7976.2007.00092.x
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    1. Adams, Celestine C. & DeVille, Katherine C. & Penn, Jacqueline E. & Eversull, E. Eldon, 2006. "Farmer Cooperative Statistics, 2003," Service Reports (SR) 280709, United States Department of Agriculture, Rural Development.
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    4. Cobia, David W. & Navarro, Luis A., 1972. "How Members Feel About Cooperatives," Agribusiness & Applied Economics Report 60699, North Dakota State University, Department of Agribusiness and Applied Economics.
    5. Adams, Celestine C. & DeVille. Katherine C. & Penn, Jacqueline E. & Eversull, E. Eldon, 2004. "Farmer Cooperative Statistics, 2002," Service Reports (SR) 280707, United States Department of Agriculture, Rural Development.
    6. Kraenzle, Charles A. & Richardson, Ralph M. & Adams, Celestine C. & DeVille, Katherine C. & Penn, Jaqueline E., 2000. "Farmer Cooperative Statistics, 1999," Service Reports (SR) 280704, United States Department of Agriculture, Rural Development.
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