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Valuing the Health Benefits of a Novel Functional Food

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  • Stavroula Malla
  • Jill E. Hobbs
  • Orsolya Perger

Abstract

Awareness of the link between diet and health has led to an interest from consumers, the food industry, and policymakers in the health properties of foods. Food industry innovations are emerging that enhance the health attributes of foods. Recent scientific evidence has linked the consumption of foods high in trans fatty acids with elevated cholesterol levels and a higher incidence of coronary heart disease. Foods that reduce the risk of chronic diseases have potential social welfare benefits. This article values the potential health benefits of a healthy food: a trans fat‐free canola oil. Using a range of assumptions about the extent to which a trans fat‐free canola oil will substitute for existing oils, the paper shows how two alternative methods of computing reductions in the cost of illness reveal nontrivial benefits to society. Policy implications and suggestions for further research are discussed. La sensibilisation au lien qui existe entre l'alimentation et la santé a suscité chez les consommateurs, l'industrie alimentaire et les décideurs un intérêt pour les propriétés des aliments pour la santé. L'industrie alimentaire ne cesse d'innover afin d'accroître les attributs des aliments pour la santé. Des preuves scientifiques récentes ont établi un lien entre la consommation d'aliments riches en gras trans, des taux de cholestérol élevés et une incidence accrue de coronaropathie. Les aliments qui diminuent les risques de maladies chroniques ont des bienfaits potentiels sur le bien‐être social. Le présent article porte sur l'évaluation des bienfaits potentiels d'un aliment sain, soit une huile de canola sans gras trans. À l'aide de diverses hypothèses quant au degré de remplacement des huiles existantes par l'huile de canola, le présent article montre de quelle fa¸on deux méthodes de calcul des diminutions du coût de la maladie révèlent des avantages non négligeables pour la société. Nous discutons des incidences politiques et présentons des suggestions de recherche ultérieure.

Suggested Citation

  • Stavroula Malla & Jill E. Hobbs & Orsolya Perger, 2007. "Valuing the Health Benefits of a Novel Functional Food," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 55(1), pages 115-136, March.
    • Handle: RePEc:bla:canjag:v:55:y:2007:i:1:p:115-136
    DOI: 10.1111/j.1744-7976.2007.00083.x
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    References listed on IDEAS

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    1. Veeman, Michele M. & Peng, Yanning, 1997. "Canadian Dairy Demand," Project Report Series 24037, University of Alberta, Department of Resource Economics and Environmental Sociology.
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    Cited by:

    1. Zhang, Sidi & Kerr, William A., 2009. "Revisiting Barriers to Trade: Do Foregone Health Benefits Matter?," Working Papers 51092, Canadian Agricultural Trade Policy Research Network.
    2. Steven S. Vickner, 2017. "Friend or PHO? On the Marginal Valuation of Reducing the Content of Trans Fat in Processed Foods," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 7(2), pages 1-2.
    3. Stavroula Malla & Derek G. Brewin, 2020. "Biotechnology, Crop R&D and Public Policy: The Case of Canola," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 6(2), pages 99-110, April.
    4. Gyles, Collin & Carlberg, Jared G. & Jones, Peter J.H., 2010. "Potential Healthcare Savings From Plant Sterol Enriched Foods In Canada," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116409, European Association of Agricultural Economists.
    5. Stavroula Malla & Jill E. Hobbs & Eric K. Sogah, 2016. "Estimating the Potential Benefits of New Health Claims in Canada: The Case of Soluble Fiber and Soy Protein," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 64(2), pages 173-197, June.
    6. Spencer Henson & Mamane Annou & John Cranfield & Joanne Ryks, 2008. "Understanding Consumer Attitudes Toward Food Technologies in Canada," Risk Analysis, John Wiley & Sons, vol. 28(6), pages 1601-1617, December.
    7. Henson, Spencer & Blandon, Jose & Cranfield, John, 2010. "Difficulty of healthy eating: A Rasch model approach," Social Science & Medicine, Elsevier, vol. 70(10), pages 1574-1580, May.
    8. Chase, Darren & Emunu, John Paul & Nilsson, Tomas K.H. & McCann-Hiltz, Diane & Peng, Yanning, 2009. "Canadian Consumers’ Purchasing Behavior of Omega-3 Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(2), pages 1-14, July.
    9. Bechtold, Kai-Brit & Abdulai, Awudu, 2013. "Combining Likert scale attitudinal statements with choice experiments to analyze pref-erence heterogeneity for functional dairy products," 87th Annual Conference, April 8-10, 2013, Warwick University, Coventry, UK 158851, Agricultural Economics Society.
    10. Daniele Moro & Mario Veneziani & Paolo Sckokai & Elena Castellari, 2015. "Consumer Willingness to Pay for Catechin‐enriched Yogurt: Evidence from a Stated Choice Experiment," Agribusiness, John Wiley & Sons, Ltd., vol. 31(2), pages 243-258, April.
    11. Armenak Markosyan & Jill J. McCluskey & Thomas I. Wahl, 2009. "Consumer Response to Information about a Functional Food Product: Apples Enriched with Antioxidants," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 57(3), pages 325-341, September.

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