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Making sense of greening and organizational change

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  • Susse Georg
  • Lanni Füssel

Abstract

This paper focuses on the greening of organizations as a process. It offers an account of how the environment is enacted within an organization, and explores how the personal and social meanings of ‘the environment’ arise in the context of behaviour. The paper presents a case study of the introduction of environmental reporting or green accounting in a public hospital in Denmark, and highlights how hospital managers made sense of this new task and made green accounting perform in the context of their everyday work situation. In doing so, emphasis is given to the emotional aspects of greening, and to how this shapes different actions. Greening is viewed as a sense‐making process, in which the organizational members' individual and collective identity is gradually transformed. Based on case findings, the paper discusses how organizing for the environment cannot be separated from the emotional subtexts of the organizational members and the other currents of organizational life. Copyright © 2000 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Susse Georg & Lanni Füssel, 2000. "Making sense of greening and organizational change," Business Strategy and the Environment, Wiley Blackwell, vol. 9(3), pages 175-185, May.
    • Handle: RePEc:bla:bstrat:v:9:y:2000:i:3:p:175-185
    DOI: 10.1002/(SICI)1099-0836(200005/06)9:33.0.CO;2-Q
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    References listed on IDEAS

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    Cited by:

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    2. Kirstie O'Neill & David Gibbs, 2016. "Rethinking green entrepreneurship – Fluid narratives of the green economy," Environment and Planning A, , vol. 48(9), pages 1727-1749, September.
    3. Scott Victor Valentine, 2010. "The Green Onion: a corporate environmental strategy framework," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(5), pages 284-298, September.
    4. Syed Awais Ahmad Tipu, 2022. "Organizational change for environmental, social, and financial sustainability: A systematic literature review," Review of Managerial Science, Springer, vol. 16(6), pages 1697-1742, August.
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    6. Catherine Le Roux & Marius Pretorius, 2016. "Navigating Sustainability Embeddedness in Management Decision-Making," Sustainability, MDPI, vol. 8(5), pages 1-23, May.
    7. Tomas Blomquist & Johan Sandström, 2004. "From issues to checkpoints and back: managing green issues in R&D," Business Strategy and the Environment, Wiley Blackwell, vol. 13(6), pages 363-373, November.

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