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From issues to checkpoints and back: managing green issues in R&D

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  • Tomas Blomquist
  • Johan Sandström

Abstract

The article is based on a qualitative study of how green issues affect the R&D work in two large Swedish manufacturing firms. Both internal (environmental staff, top management) and external (regulators) actors drive the greening processes and our firms seem to be far reaching in their green works. In our discussions, we rely on a dynamic model of organizational change to emphasize that if green issues, in our cases perceived as strategic issues, are to change the firm and its R&D work, there has to be a focus on not only technological (tangible) components, but also on cultural (intangible) aspects. A proactive environmental product development strategy might therefore benefit from widening its focus to the whole organization. In addition to a more holistic approach, a basic argument in the paper is also that if green issues are to survive, they have to be kept evergreen. Copyright © 2004 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Tomas Blomquist & Johan Sandström, 2004. "From issues to checkpoints and back: managing green issues in R&D," Business Strategy and the Environment, Wiley Blackwell, vol. 13(6), pages 363-373, November.
    • Handle: RePEc:bla:bstrat:v:13:y:2004:i:6:p:363-373
    DOI: 10.1002/bse.402
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    References listed on IDEAS

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    1. Chris Foster & Ken Green, 2000. "Greening the innovation process," Business Strategy and the Environment, Wiley Blackwell, vol. 9(5), pages 287-303, September.
    2. Susse Georg & Lanni Füssel, 2000. "Making sense of greening and organizational change," Business Strategy and the Environment, Wiley Blackwell, vol. 9(3), pages 175-185, May.
    3. Ian Vickers, 2000. "Cleaner production: organizational learning or business as usual? An example from the domestic appliance industry," Business Strategy and the Environment, Wiley Blackwell, vol. 9(4), pages 255-268, July.
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    Cited by:

    1. Matthew Egan, 2015. "Driving Water Management Change Where Economic Incentive is Limited," Journal of Business Ethics, Springer, vol. 132(1), pages 73-90, November.
    2. Rosa Maria Dangelico, 2016. "Green Product Innovation: Where we are and Where we are Going," Business Strategy and the Environment, Wiley Blackwell, vol. 25(8), pages 560-576, December.
    3. Sapna A. Narula & K.M. Upadhyay, 2011. "Product strategy vis-à-vis environment: are strategies of pesticide manufacturers in India sustainable?," Social Responsibility Journal, Emerald Group Publishing, vol. 7(2), pages 282-294, July.
    4. Birgitta Schwartz, 2009. "Environmental strategies as automorphic patterns of behaviour," Business Strategy and the Environment, Wiley Blackwell, vol. 18(3), pages 192-206, March.
    5. Rosa Maria Dangelico, 2017. "What Drives Green Product Development and How do Different Antecedents Affect Market Performance? A Survey of Italian Companies with Eco‐Labels," Business Strategy and the Environment, Wiley Blackwell, vol. 26(8), pages 1144-1161, December.

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