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Institutional entrepreneurship and permaculture: A practice theory perspective

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  • Audley Genus
  • Marfuga Iskandarova
  • Chris Warburton Brown

Abstract

Permaculture is a growing but little researched phenomenon emphasising care for the environment, equity, fair treatment of people and working with—and not against—nature. It thus represents a potential alternative to business as usual, capable of addressing fundamental challenges posed by human‐made climate change. The paper examines a previously ignored site of entrepreneurship by taking a practice perspective, exploring connections between the practice and growth of permaculture and institutional entrepreneurship. It assesses practice‐related and institutional factors affecting the start‐up and operation of permaculture enterprises in the United Kingdom. The study maps and surveys UK Permaculture Association members who have started up their own business and reports on qualitative data from personal interviews with twenty of them. Data analysis employs NVivo software and involves thematic analysis pertaining to the practice, institutional biographies and institutional portfolios of permaculture entrepreneurs. The findings show the importance of permaculture activists' institutional biographies and institutional portfolios to the start‐up and operation of permaculture enterprises and for shaping permaculture‐related practice. The contribution of the paper lies in how it balances attention to individual agency with subfield‐specific, organisational field and macrosocial factors in understanding ‘beyond profit’ entrepreneurship.

Suggested Citation

  • Audley Genus & Marfuga Iskandarova & Chris Warburton Brown, 2021. "Institutional entrepreneurship and permaculture: A practice theory perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 30(3), pages 1454-1467, March.
    • Handle: RePEc:bla:bstrat:v:30:y:2021:i:3:p:1454-1467
    DOI: 10.1002/bse.2708
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    Cited by:

    1. Tom Henfrey & Giuseppe Feola & Gil Penha‐Lopes & Filka Sekulova & Ana Margarida Esteves, 2023. "Rethinking the sustainable development goals: Learning with and from community‐led initiatives," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(1), pages 211-222, February.
    2. Daniel Velden & Joost Dessein & Laurens Klerkx & Lies Debruyne, 2023. "Constructing legitimacy for technologies developed in response to environmental regulation: the case of ammonia emission-reducing technology for the Flemish intensive livestock industry," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(2), pages 649-665, June.
    3. Azhdar Karami & Robert Anthony Gorzynski, 2022. "Connection to nature and sustainability in small‐ and medium‐sized environmental organizations: A dynamic strategic thinking approach," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 371-389, January.
    4. Onesmus Ayaya & Marius Pretorius, 2021. "Methodological Considerations in the Professional Accreditation Research," SAGE Open, , vol. 11(4), pages 21582440211, October.

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