IDEAS home Printed from https://ideas.repec.org/a/bla/bstrat/v29y2020i3p954-961.html
   My bibliography  Save this article

Is environmental innovation conducive to corporate financing? The moderating role of advertising expenditures

Author

Listed:
  • Zhongju Liao

Abstract

Environmental innovation is an important way for firms to achieve sustainable development and acquire resources. Based on the stakeholder, resource dependence, and signal transmission theories, this study divided environmental innovation into substantive and strategic eco‐innovation and constructed a relationship model among environmental innovation, advertising expenditures, and corporate financing. Selecting 162 Chinese manufacturing listed companies from 2012 to 2017 as the research sample and adopting the multiple regression analysis method, the study found that substantive eco‐innovation had a positive effect on corporate financing, but strategic eco‐innovation had a significant negative effect on corporate financing. Further, advertising expenditures played a positive moderating role between substantive eco‐innovation, strategic eco‐innovation, and corporate financing. The robustness test further confirmed these results.

Suggested Citation

  • Zhongju Liao, 2020. "Is environmental innovation conducive to corporate financing? The moderating role of advertising expenditures," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 954-961, March.
  • Handle: RePEc:bla:bstrat:v:29:y:2020:i:3:p:954-961
    DOI: 10.1002/bse.2409
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/bse.2409
    Download Restriction: no

    File URL: https://libkey.io/10.1002/bse.2409?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Manuel Branco & Lúcia Rodrigues, 2006. "Corporate Social Responsibility and Resource-Based Perspectives," Journal of Business Ethics, Springer, vol. 69(2), pages 111-132, December.
    2. Kathy Babiak & Sylvia Trendafilova, 2011. "CSR and environmental responsibility: motives and pressures to adopt green management practices," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(1), pages 11-24, January.
    3. Charles W. L. Hill & Thomas M. Jones, 1992. "Stakeholder‐Agency Theory," Journal of Management Studies, Wiley Blackwell, vol. 29(2), pages 131-154, March.
    4. Rosa Maria Dangelico, 2017. "What Drives Green Product Development and How do Different Antecedents Affect Market Performance? A Survey of Italian Companies with Eco‐Labels," Business Strategy and the Environment, Wiley Blackwell, vol. 26(8), pages 1144-1161, December.
    5. Chen, Jihui & Waters, George, 2017. "Firm efficiency, advertising and profitability: Theory and evidence," The Quarterly Review of Economics and Finance, Elsevier, vol. 63(C), pages 240-248.
    6. Ahlstrom, David & Bruton, Garry D. & Yeh, Kuang S., 2008. "Private firms in China: Building legitimacy in an emerging economy," Journal of World Business, Elsevier, vol. 43(4), pages 385-399, October.
    7. Eiadat, Yousef & Kelly, Aidan & Roche, Frank & Eyadat, Hussein, 2008. "Green and competitive? An empirical test of the mediating role of environmental innovation strategy," Journal of World Business, Elsevier, vol. 43(2), pages 131-145, March.
    8. Caroline Danièle Mothe & Thuc Uyen Nguyen-Thi, 2017. "Persistent openness and environmental innovation: An empirical analysis of French manufacturing firms," Post-Print hal-01609129, HAL.
    9. Ippolito, Pauline M & Mathios, Alan D, 1995. "Information and Advertising: The Case of Fat Consumption in the United States," American Economic Review, American Economic Association, vol. 85(2), pages 91-95, May.
    10. Sarkar, Soumodip & Pansera, Mario, 2017. "Sustainability-driven innovation at the bottom: Insights from grassroots ecopreneurs," Technological Forecasting and Social Change, Elsevier, vol. 114(C), pages 327-338.
    11. Zhongju Liao, 2018. "Market Orientation and FIRMS' Environmental Innovation: The Moderating Role of Environmental Attitude," Business Strategy and the Environment, Wiley Blackwell, vol. 27(1), pages 117-127, January.
    12. Kardooni, Roozbeh & Yusoff, Sumiani Binti & Kari, Fatimah Binti & Moeenizadeh, Leila, 2018. "Public opinion on renewable energy technologies and climate change in Peninsular Malaysia," Renewable Energy, Elsevier, vol. 116(PA), pages 659-668.
    13. Vanessa Oltra & Maïder Saint Jean, 2009. "Sectoral systems of environmental innovation: an application to the French automotive industry," Post-Print hal-00274413, HAL.
    14. Johan Jansson & Jonas Nilsson & Frida Modig & Gabriella Hed Vall, 2017. "Commitment to Sustainability in Small and Medium‐Sized Enterprises: The Influence of Strategic Orientations and Management Values," Business Strategy and the Environment, Wiley Blackwell, vol. 26(1), pages 69-83, January.
    15. Horbach, Jens, 2008. "Determinants of environmental innovation--New evidence from German panel data sources," Research Policy, Elsevier, vol. 37(1), pages 163-173, February.
    16. Brunnermeier, Smita B. & Cohen, Mark A., 2003. "Determinants of environmental innovation in US manufacturing industries," Journal of Environmental Economics and Management, Elsevier, vol. 45(2), pages 278-293, March.
    17. Binz, Claudia & Hair, Joseph F. & Pieper, Torsten M. & Baldauf, Artur, 2013. "Exploring the effect of distinct family firm reputation on consumers’ preferences," Journal of Family Business Strategy, Elsevier, vol. 4(1), pages 3-11.
    18. Kumar, Bipul & Manrai, Ajay K. & Manrai, Lalita A., 2017. "Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 1-9.
    19. Yuan Ma & Guisheng Hou & Baogui Xin, 2017. "Green Process Innovation and Innovation Benefit: The Mediating Effect of Firm Image," Sustainability, MDPI, vol. 9(10), pages 1-15, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sohail Ahmad Javeed & Boon Heng Teh & Tze San Ong & Lee Lee Chong & Mohd Fairuz Bin Abd Rahim & Rashid Latief, 2022. "How Does Green Innovation Strategy Influence Corporate Financing? Corporate Social Responsibility and Gender Diversity Play a Moderating Role," IJERPH, MDPI, vol. 19(14), pages 1-22, July.
    2. Durán-Romero, Gemma & López, Ana M. & Beliaeva, Tatiana & Ferasso, Marcos & Garonne, Christophe & Jones, Paul, 2020. "Bridging the gap between circular economy and climate change mitigation policies through eco-innovations and Quintuple Helix Model," Technological Forecasting and Social Change, Elsevier, vol. 160(C).
    3. Jana Hojnik, 2017. "In Pursuit of Eco-innovation," UPP Monograph Series, University of Primorska Press, number 978-961-7023-53-4.
    4. Pinget, Amandine, 2016. "Spécificités des déterminants des innovations environnementales : une approche appliquée aux PME [Specificities of determinants for environmental innovation : an approach applied to SMEs]," MPRA Paper 80108, University Library of Munich, Germany.
    5. Antonella Biscione & Raul Caruso & Annunziata de Felice, 2021. "Environmental innovation in European transition countries," Applied Economics, Taylor & Francis Journals, vol. 53(5), pages 521-535, January.
    6. Jennifer González-Blanco & Jose Luis Coca-Pérez & Manuel Guisado-González, 2018. "The Contribution of Technological and Non-Technological Innovation to Environmental Performance. An Analysis with a Complementary Approach," Sustainability, MDPI, vol. 10(11), pages 1-26, November.
    7. Dhekra Ben Amara & Hong Chen, 2022. "Driving factors for eco-innovation orientation: meeting sustainable growth in Tunisian agribusiness," International Entrepreneurship and Management Journal, Springer, vol. 18(2), pages 713-732, June.
    8. Jae Yun Jeong & Inje Kang & Ki Seok Choi & Byeong-Hee Lee, 2018. "Network Analysis on Green Technology in National Research and Development Projects in Korea," Sustainability, MDPI, vol. 10(4), pages 1-12, April.
    9. Yu, Wantao & Ramanathan, Ramakrishnan & Nath, Prithwiraj, 2017. "Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability," Technological Forecasting and Social Change, Elsevier, vol. 117(C), pages 160-169.
    10. Ester Martínez‐Ros & Rasi Kunapatarawong, 2019. "Green innovation and knowledge: The role of size," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 1045-1059, September.
    11. Ramanathan, Ramakrishnan & Ramanathan, Usha & Bentley, Yongmei, 2018. "The debate on flexibility of environmental regulations, innovation capabilities and financial performance – A novel use of DEA," Omega, Elsevier, vol. 75(C), pages 131-138.
    12. Faria, Lourenço Galvão Diniz & Andersen, Maj Munch, 2017. "Sectoral patterns versus firm-level heterogeneity - The dynamics of eco-innovation strategies in the automotive sector," Technological Forecasting and Social Change, Elsevier, vol. 117(C), pages 266-281.
    13. Croce, Annalisa & Toschi, Laura & Ughetto, Elisa & Zanni, Sara, 2024. "Cleantech and policy framework in Europe: A machine learning approach," Energy Policy, Elsevier, vol. 186(C).
    14. Brian Chi-ang Lin & Siqi Zheng & Nicolò Barbieri & Claudia Ghisetti & Marianna Gilli & Giovanni Marin & Francesco Nicolli, 2016. "A Survey Of The Literature On Environmental Innovation Based On Main Path Analysis," Journal of Economic Surveys, Wiley Blackwell, vol. 30(3), pages 596-623, July.
    15. Chassagnon, Virgile & Haned, Naciba, 2015. "The relevance of innovation leadership for environmental benefits: A firm-level empirical analysis on French firms," Technological Forecasting and Social Change, Elsevier, vol. 91(C), pages 194-207.
    16. Zhongju Liao & Manting Zhang & Xiaopeng Wang, 2019. "Do female directors influence firms' environmental innovation? The moderating role of ownership type," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 257-263, January.
    17. Muyao Li & Jinsong Zhang & Ramakrishnan Ramanathan & Ruiqian Li, 2020. "Opening the Black Box: The Impacts of Environmental Regulations on Technological Innovation," IJERPH, MDPI, vol. 17(12), pages 1-18, June.
    18. Eduardo Duque‐Grisales & Javier Aguilera‐Caracuel & Jaime Guerrero‐Villegas & Encarnación García‐Sánchez, 2020. "Does green innovation affect the financial performance of Multilatinas? The moderating role of ISO 14001 and R&D investment," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3286-3302, December.
    19. García-Granero, Eva M. & Piedra-Muñoz, Laura & Galdeano-Gómez, Emilio, 2020. "Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation," MPRA Paper 119909, University Library of Munich, Germany.
    20. Ullah, Subhan & Agyei-Boapeah, Henry & Kim, Ja Ryong & Nasim, Asma, 2022. "Does national culture matter for environmental innovation? A study of emerging economies," Technological Forecasting and Social Change, Elsevier, vol. 181(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:bstrat:v:29:y:2020:i:3:p:954-961. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-0836 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.