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Executive perceptions of adopting an environmental certification program

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  • Judd H. Michael
  • Ann E. Echols
  • Steve Bukowski

Abstract

Environmental certification is playing an increasingly important role in the strategies of many businesses. This is due in large part to consumer demand for environmentally friendly products. Little is known, however, about why executives adopt environmental certification for a product or process, or how they view the benefits and challenges of certification. This paper seeks to advance our knowledge in this area by exploring executives' perceptions of benefits and challenges associated with adopting an environmental certification program. We surveyed executives in the kitchen cabinet industry about a second party certification scheme initiated for producers in that industry. Results suggest that perceptions of the benefits and challenges of environmental certification differ significantly based on whether the company had or had not adopted the certification scheme in question. The paper considers the implications for companies considering adopting environmental certification as well as for organizations providing certification schemes. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Judd H. Michael & Ann E. Echols & Steve Bukowski, 2010. "Executive perceptions of adopting an environmental certification program," Business Strategy and the Environment, Wiley Blackwell, vol. 19(7), pages 466-478, November.
    • Handle: RePEc:bla:bstrat:v:19:y:2010:i:7:p:466-478
    DOI: 10.1002/bse.665
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    4. Neelam C. Poudyal & Jacek P. Siry & J. M. Bowker, 2012. "Stakeholders' Engagement in Promoting Sustainable Development: Businesses and Urban Forest Carbon," Business Strategy and the Environment, Wiley Blackwell, vol. 21(3), pages 157-169, March.
    5. Tarmo Räty & Anne Toppinen & Anders Roos & Maria Riala & Anders Q. Nyrud, 2016. "Environmental Policy in the Nordic Wood Product Industry: Insights Into Firms’ Strategies and Communication," Business Strategy and the Environment, Wiley Blackwell, vol. 25(1), pages 10-27, January.
    6. Jennifer DeBoer & Rajat Panwar & Jorge Rivera, 2017. "Toward A Place‐Based Understanding of Business Sustainability: The Role of Green Competitors and Green Locales in Firms' Voluntary Environmental Engagement," Business Strategy and the Environment, Wiley Blackwell, vol. 26(7), pages 940-955, November.
    7. Adolfo Carballo‐Penela & Juan Luis Castromán‐Diz, 2015. "Environmental Policies for Sustainable Development: An Analysis of the Drivers of Proactive Environmental Strategies in the Service Sector," Business Strategy and the Environment, Wiley Blackwell, vol. 24(8), pages 802-818, December.

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