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Organizational culture and public diplomacy in the digital sphere: The case of South Korea

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  • Jeffrey Robertson

Abstract

Digital diplomacy is the latest technological advance to push change in diplomatic practice. It relates to the application of digital technologies, including information and communication technologies, software engineering and big data, and artificial intelligence, to the practice of diplomacy. Positioned in the top ranks of connectivity, internet speed, smartphone ownership, and social media usage, South Korea should be a leader in the use of digital technologies in diplomatic practice. However, South Korea is not a leader; indeed, it has been left behind. I explore digital diplomacy as a “disruptive technology” and look at criteria for organizational adaptation. I then use these criteria to assess South Korea's adaptation and draw from these the specific policy challenges facing South Korea. To conclude, I propose four core criteria to aid digital diplomacy adaptation in South Korea and other similar states.

Suggested Citation

  • Jeffrey Robertson, 2018. "Organizational culture and public diplomacy in the digital sphere: The case of South Korea," Asia and the Pacific Policy Studies, Wiley Blackwell, vol. 5(3), pages 672-682, September.
    • Handle: RePEc:bla:asiaps:v:5:y:2018:i:3:p:672-682
    DOI: 10.1002/app5.256
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    References listed on IDEAS

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    1. Lee, Sang-Gun & Trimi, Silvana & Kim, Changsoo, 2013. "The impact of cultural differences on technology adoption," Journal of World Business, Elsevier, vol. 48(1), pages 20-29.
    2. Jan Melissen & Emillie V. Keulenaar, 2017. "Critical Digital Diplomacy as a Global Challenge: The South Korean Experience," Global Policy, London School of Economics and Political Science, vol. 8(3), pages 294-302, September.
    3. Steers, Richard M. & Meyer, Alan D. & Sanchez-Runde, Carlos J., 2008. "National culture and the adoption of new technologies," Journal of World Business, Elsevier, vol. 43(3), pages 255-260, July.
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    Cited by:

    1. Jang Hyo Park & Han Woo Park, 2024. "A new methodological quest to evaluate South Korean digital diplomacy in US government web domains," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.

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