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A new methodological quest to evaluate South Korean digital diplomacy in US government web domains

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Listed:
  • Jang Hyo Park

    (YeungNam University
    YeungNam University)

  • Han Woo Park

    (YeungNam University
    YeungNam University
    YeungNam University
    YeungNam University)

Abstract

This study employs a novel methodological approach to evaluate the effectiveness of South Korea’s digital diplomacy within U.S. government web spaces. Given the United States’ experience with modern digital public diplomacy, its foreign policy has a significant impact on both Korea and Japan. We examine how key issues in the Korea-Japan territorial dispute are perceived and preserved on U.S. government web spaces, as well as their effects on the public. The study used web archives for data collection, as well as a composite analysis combining web impact studies and semantic network analysis. The analysis revealed that Japan’s digital public diplomacy is more prominent, primarily through online media operated by the U.S. Embassy in Japan. This suggests that Korea needs strategies similar to Japan’s, leveraging digital technology and media.

Suggested Citation

  • Jang Hyo Park & Han Woo Park, 2024. "A new methodological quest to evaluate South Korean digital diplomacy in US government web domains," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
    • Handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03600-6
    DOI: 10.1057/s41599-024-03600-6
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    References listed on IDEAS

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    1. Manuel Castells, 2008. "The New Public Sphere: Global Civil Society, Communication Networks, and Global Governance," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 78-93, March.
    2. Jeffrey Robertson, 2018. "Organizational culture and public diplomacy in the digital sphere: The case of South Korea," Asia and the Pacific Policy Studies, Wiley Blackwell, vol. 5(3), pages 672-682, September.
    3. Jan Melissen & Emillie V. Keulenaar, 2017. "Critical Digital Diplomacy as a Global Challenge: The South Korean Experience," Global Policy, London School of Economics and Political Science, vol. 8(3), pages 294-302, September.
    4. Meghan Dougherty & Eric T. Meyer, 2014. "Community, tools, and practices in web archiving: The state-of-the-art in relation to social science and humanities research needs," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 65(11), pages 2195-2209, November.
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