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Charitable Giving of Alumni

Author

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  • Albert Ade. Okunade
  • Phanindra V. Wunnava
  • Raymond Walsh

Abstract

. This research examines the “age‐donation” profile of gift‐giving alumniai a large public university, based on a pooled micro‐data random sample of 4,242 alumni (1926/27‐1989/90 graduates) who gave cash gifts during the 1975/76‐1989/90 fiscal years. The covariance regression model results indicate lack of statistically significant difference between gift‐giving women and men. However, the School of Business graduates, alumni who proceeded to obtain graduate degrees from this university, and alumni members of non‐Greek social organizations gave significantly more. Moreover, alumni contributions varied systematically over the business cycle and a 1962 Federal Court Order to desegregate the university racially reduced donations but not significantly. Given the 63‐year cycle studied, the growth rates of alumni donations of money are projected to decline after roughly age 52, which falls short of the typical retirement age.

Suggested Citation

  • Albert Ade. Okunade & Phanindra V. Wunnava & Raymond Walsh, 1994. "Charitable Giving of Alumni," American Journal of Economics and Sociology, Wiley Blackwell, vol. 53(1), pages 73-84, January.
    • Handle: RePEc:bla:ajecsc:v:53:y:1994:i:1:p:73-84
    DOI: 10.1111/j.1536-7150.1994.tb02674.x
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    References listed on IDEAS

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    1. Becker, Gary S, 1974. "A Theory of Social Interactions," Journal of Political Economy, University of Chicago Press, vol. 82(6), pages 1063-1093, Nov.-Dec..
    2. Becker, Gary S., 1971. "The Economics of Discrimination," University of Chicago Press Economics Books, University of Chicago Press, edition 2, number 9780226041162, December.
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    Cited by:

    1. Monks, James, 2003. "Patterns of giving to one's alma mater among young graduates from selective institutions," Economics of Education Review, Elsevier, vol. 22(2), pages 121-130, April.
    2. Chatterji, Aaron K. & Kim, Joowon & McDevitt, Ryan C., 2018. "School spirit: Legislator school ties and state funding for higher education," Journal of Public Economics, Elsevier, vol. 164(C), pages 254-269.
    3. Wunnava, Phanindra V. & Lauze, Michael A., 2001. "Alumni giving at a small liberal arts college: evidence from consistent and occasional donors," Economics of Education Review, Elsevier, vol. 20(6), pages 533-543, December.
    4. Max Albert & Werner Güth & Erich Kirchler & Boris Maciejovsky, 2007. "Are we nice(r) to nice(r) people?—An experimental analysis," Experimental Economics, Springer;Economic Science Association, vol. 10(1), pages 53-69, March.
    5. Marr, Kelly A. & Mullin, Charles H. & Siegfried, John J., 2005. "Undergraduate financial aid and subsequent alumni giving behavior," The Quarterly Review of Economics and Finance, Elsevier, vol. 45(1), pages 123-143, February.
    6. Madrigal, Robert, 2020. "The role of identification and gratitude in motivating organization-serving intentions and behaviors," Journal of Business Research, Elsevier, vol. 116(C), pages 75-84.
    7. Mohd Isa Rohayati & Youhanna Najdi & John C. Williamson, 2016. "Philanthropic Fundraising of Higher Education Institutions: A Review of the Malaysian and Australian Perspectives," Sustainability, MDPI, vol. 8(6), pages 1-20, June.
    8. Dugan, K. & Mullin, C.H. & Siegfried, J.J., 2000. "Undergraduate Financial Aid and Subsequent Giving Behavior," Williams Project on the Economics of Higher Education DP-57, Department of Economics, Williams College.
    9. Christen Lara & Daniel Johnson, 2014. "The anatomy of a likely donor: econometric evidence on philanthropy to higher education," Education Economics, Taylor & Francis Journals, vol. 22(3), pages 293-304, June.
    10. Holmes, Jessica, 2009. "Prestige, charitable deductions and other determinants of alumni giving: Evidence from a highly selective liberal arts college," Economics of Education Review, Elsevier, vol. 28(1), pages 18-28, February.
    11. Alexandros Apostolakis & Shabbar Jaffry, 2013. "An Analysis of Monetary Voluntary Contributions for Cultural Resources: The Case of the British Museum," Tourism Economics, , vol. 19(3), pages 631-651, June.
    12. C. R. Belfield & A. P. Beney, 2000. "What Determines Alumni Generosity? Evidence for the UK," Education Economics, Taylor & Francis Journals, vol. 8(1), pages 65-80.
    13. sarah Brown & Mark N Harris & Karl Taylor, 2010. "Modelling Charitable Donations: A Latent Class Panel Approach," Working Papers 2010017, The University of Sheffield, Department of Economics, revised Sep 2010.

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