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A bibliometric review of service innovation: Constituting research themes

Author

Listed:
  • Oanh Thi Hoang Truong

    (University of Economics Ho Chi Minh City (UEH))

  • Tien Trung Nguyen

    (University of Economics Ho Chi Minh City (UEH))

  • Truc Thanh Vo

    (University of Economics Ho Chi Minh City (UEH))

Abstract

Service innovation has been seen as a significant source of competitive advantage between the market and the business since its inception over two decades ago. Due to the growing interest in service innovation, this study delves deeper into the service innovation phenomenon to understand how service innovation has emerged and provides a comprehensive view of the phenomenon development of service innovation. A review of a systematic investigation of the evolution of “service innovation” in various sectors by conducting a comprehensive analysis (qualitative and quantitative) using 850 publications from the Web of Science was published during the 1996 - 2022 period. The quantitative method used was bibliometrics analysis (citation and co-citation) by VOS-viewer software. The results show that five clusters are distinguishable. Each cluster shows different characteristics of the service innovation sector, including innovation in market-oriented service companies, new service development, service innovation process, adding service value in manufacturing enterprises, and co-creator of value in services. Specifically, we analyse which research flows are relevant to service innovation and compare these themes over time. In-depth analysis and discussion of the five themes have helped to uncover two more sub-themes, service innovation and service innovation in brand engagement that scholars have been interested in and have developed. This paper supports the assertion that service innovation has an interdisciplinary theoretical foundation and that the structure of the service innovation research platform has changed significantly over time.

Suggested Citation

  • Oanh Thi Hoang Truong & Tien Trung Nguyen & Truc Thanh Vo, 2024. "A bibliometric review of service innovation: Constituting research themes," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(3), pages 77-93.
    • Handle: RePEc:bjw:econen:v:14:y:2024:i:3:p:77-93
    DOI: 10.46223/HCMCOUJS.econ.en.14.3.2644.2024
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    References listed on IDEAS

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    1. Vandermerwe, Sandra & Rada, Juan, 1988. "Servitization of business: Adding value by adding services," European Management Journal, Elsevier, vol. 6(4), pages 314-324, December.
    2. Barras, Richard, 1993. "Interactive innovation in financial and business services: The vanguard of the service revolution," Research Policy, Elsevier, vol. 22(2), pages 101-102, April.
    3. Chae, Bongsug (Kevin), 2012. "An evolutionary framework for service innovation: Insights of complexity theory for service science," International Journal of Production Economics, Elsevier, vol. 135(2), pages 813-822.
    4. Pim Den Hertog, 2000. "Knowledge-Intensive Business Services As Co-Producers Of Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 4(04), pages 491-528.
    5. Drejer, Ina, 2004. "Identifying innovation in surveys of services: a Schumpeterian perspective," Research Policy, Elsevier, vol. 33(3), pages 551-562, April.
    6. Faïz Gallouj, 1997. "Towards a neo-Schumpeterian theory of innovation in services?," Science and Public Policy, Oxford University Press, vol. 24(6), pages 405-420, December.
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    More about this item

    Keywords

    bibliometric analysis; co-citations; literature review; service innovation;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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