The Influence of Consumer Motivation on Engagement with Sports Club Social Media: An Intrinsic and Extrinsic Analysis
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DOI: 10.2478/bsrj-2024-0005
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References listed on IDEAS
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- Constantino Stavros & Matthew D. Meng & Kate Westberg & Francis Farrelly, 2014. "Understanding fan motivation for interacting on social media," Sport Management Review, Taylor & Francis Journals, vol. 17(4), pages 455-469, October.
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- Bailey, Ainsworth Anthony & Bonifield, Carolyn M. & Elhai, Jon D., 2021. "Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
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More about this item
Keywords
intrinsic and extrinsic motivations; social media engagement; sports clubs;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
- Z20 - Other Special Topics - - Sports Economics - - - General
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