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Formulating a Novel Model for Information Commerce (I-Commerce) and Consumer Purchase Intention: An Empirical Investigation in the Malaysian Context

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  • Norzaidi Mohd Daud

    (Faculty of Business and Management, Universiti Teknologi MARA)

  • Intan Salwani Mohamed

    (Accounting Research Institute/Faculty of Accountancy, Universiti Teknologi MARA)

  • Siti Nur Shuhada Nazuri

    (Faculty of Business and Management, Universiti Teknologi MARA)

Abstract

This study aims to develop a novel model for information commerce (I-commerce) and examine its relationship with purchase intention. As the landscape of electronic commerce (e-commerce) evolves towards this new paradigm of I-commerce, it is crucial to understand this transition. Despite its growing application and distinct role in the business sector, I-commerce remains relatively underexplored and underrecognized. The proposed model is designed to assist industry leaders who engage in online transactions by providing deeper insights into customer needs and preferences. Additionally, given that this may be one of the first studies to investigate I-commerce in detail, it holds the potential to offer significant contributions to the field of online marketing.

Suggested Citation

  • Norzaidi Mohd Daud & Intan Salwani Mohamed & Siti Nur Shuhada Nazuri, 2024. "Formulating a Novel Model for Information Commerce (I-Commerce) and Consumer Purchase Intention: An Empirical Investigation in the Malaysian Context," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 278-288, September.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:9:p:278-288
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    References listed on IDEAS

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