Effect of Social Media Marketing on the Sales Performance of Insurance Firms in Kenya
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- Hong-Mei Chen & Stephen L. Vargo, 2014. "Rethinking Social CRM Design: A Service-Dominant Logic Perspective," Progress in IS, in: Francisco J. Martínez-López (ed.), Handbook of Strategic e-Business Management, edition 127, pages 767-784, Springer.
- Fangfang Li & Jorma Larimo & Leonidas C. Leonidou, 2021. "Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 51-70, January.
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