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Online Spending: The Role of Demographic Variables in Emerging Economy with Special Reference to Bangladesh

Author

Listed:
  • Mohammed Javed Hossain

    (Professor, Department of Marketing, University of Chittagong)

  • Robaka Shamsher

    (Associate Professor, School of Business, Independent University Bangladesh)

  • Srabonti Das Chayti

    (N/A)

Abstract

In recent years, online shopping has boomed a lot around the world towards convenient and pleasurable shopping experience and it has brought a dramatic change in the shopping behavioral pattern of Bangladeshi consumers as well. A gradually increasing number of Bangladeshi customers are leaning toward online shopping. Online spending by Bangladeshi customers has increased too. This paper has made an attempt to explore an association between online customers’ demographic profile and their level of online spending. Data used in this study were obtained using a structured questionnaire on 98 respondents selected randomly. After the associational analyses through Chi-square, the demographic variables including age, occupation, and monthly income exhibited an association with online spending. However, two variables, namely gender and education did not confirm any association with the volume of online spending. At the end of the paper, keeping in mind the limitations of the study some agenda for future research have been proposed.

Suggested Citation

  • Mohammed Javed Hossain & Robaka Shamsher & Srabonti Das Chayti, 2024. "Online Spending: The Role of Demographic Variables in Emerging Economy with Special Reference to Bangladesh," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(10), pages 1158-1172, October.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:10:p:1158-1172
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    References listed on IDEAS

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    3. Khatun, Most. Moriom & Rahamatullah, Noor M & Afrin, Tanjina & Islam, Safiul & Rahman, Mofasser, 2020. "Consumer Perception of Online Marketplace in Bangladesh: An Empirical Study on Dhaka City," Asian Business Review, Asian Business Consortium, vol. 10(2), pages 115-120.
    4. Afzal Hossain* & Md. Abdullah Al Jamil & Md. Masihur Rahman, 2018. "Exploring the Key Factors Influencing Consumers’ Intention, Satisfaction and Loyalty towards Online Purchase in Bangladesh," International Journal of Economics and Financial Research, Academic Research Publishing Group, vol. 4(7), pages 214-225, 07-2018.
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