IDEAS home Printed from https://ideas.repec.org/a/ris/asbure/0193.html
   My bibliography  Save this article

Consumer Perception of Online Marketplace in Bangladesh: An Empirical Study on Dhaka City

Author

Listed:
  • Khatun, Most. Moriom

    (Sher-e-Bangla Agricultural University)

  • Rahamatullah, Noor M

    (Sher-e-Bangla Agricultural University)

  • Afrin, Tanjina

    (Sher-e-Bangla Agricultural University)

  • Islam, Safiul

    (Sher-e-Bangla Agricultural University)

  • Rahman, Mofasser

    (Sher-e-Bangla Agricultural University)

Abstract

Bangladesh is one of the growing economically developing countries, where the online marketplace is becoming popular in recent days. Besides the traditional market or super shops, online marketplaces grab the eyeballs of the consumers, because of avoiding a heavy traffic jam, huge time consuming, public gathering, and recent Covid-19 lockdown. This paper conducted an empirical study to measure the consumer perception of the online marketplace. The relationship between consumer preference and demographic data is also analyzed. It has been found that major responders are young in age, male in gender, and student and jobholders in occupation. Whereas, books and foods are the main preferred product to purchase online because those twos are reliable and easy to ensure quality rather than clothing, cosmetics, and other products. A suggestion would be concluded by this paper is that products in the online marketplace must increase the quality and reliability to ensure the purchasing preference by the consumers.

Suggested Citation

  • Khatun, Most. Moriom & Rahamatullah, Noor M & Afrin, Tanjina & Islam, Safiul & Rahman, Mofasser, 2020. "Consumer Perception of Online Marketplace in Bangladesh: An Empirical Study on Dhaka City," Asian Business Review, Asian Business Consortium, vol. 10(2), pages 115-120.
    • Handle: RePEc:ris:asbure:0193
    as

    Download full text from publisher

    File URL: https://abc.us.org/ojs/index.php/abr/article/view/473
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hossain, Tanjela, 2018. "Empowering Women through E-Business: A Study on Women Entrepreneurs in Dhaka City," Asian Business Review, Asian Business Consortium, vol. 8(3), pages 153-160.
    2. Ahasanul Haque & Naila Anwar & Farzana Yasmin & Abdullah Sarwar & Zariyah Ibrahim & Abdul Momen, 2015. "Purchase Intention of Foreign Products," SAGE Open, , vol. 5(2), pages 21582440155, June.
    3. Md Thohidul Karim & Xu Qi, 2018. "E-commerce Development in Bangladesh," International Business Research, Canadian Center of Science and Education, vol. 11(11), pages 201-211, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    RePEc Biblio mentions

    As found on the RePEc Biblio, the curated bibliography for Economics:
    1. > Economics of Welfare > Health Economics > Economics of Pandemics > Specific pandemics > Covid-19 > Economic consequences > Consumption > E-commerce

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Trung Thanh Nguyen & Manh Hung Do, 2022. "Female rural–urban migrants and online marketplaces in emerging economies: Evidence from Thailand and Vietnam," Asia and the Pacific Policy Studies, Wiley Blackwell, vol. 9(3), pages 317-342, September.
    2. Nguyen, Trinh Bao Trung & Huynh, Cong Minh, 2022. "Factors of Purchase Intentions toward Foreign Products: Empirical Evidence from Vietnamese Consumers’ Perspective," MPRA Paper 111563, University Library of Munich, Germany.
    3. Aidin Salamzadeh & Léo-Paul Dana & Javad Ghaffari Feyzabadi & Morteza Hadizadeh & Haleh Eslahi Fatmesari, 2024. "Digital Technology as a Disentangling Force for Women Entrepreneurs," World, MDPI, vol. 5(2), pages 1-19, May.
    4. Md. Jahangir Alam, 2018. "Transformation of Retailing in Bangladesh: A Holistic Approach," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 8(2), pages 38-51, December.
    5. Trung Thanh Nguyen & Manh Hung Do, 2022. "Female migrants and online market participation in rural Southeast Asia," TVSEP Working Papers wp-026, Leibniz Universitaet Hannover, Institute for Environmental Economics and World Trade, Project TVSEP.
    6. Adnan, Zaki Md. & Priyo, Asad Kaim Khan, 2019. "A Comprehensive Exploration of the Digital Startup Ecosystem of Bangladesh," MPRA Paper 118107, University Library of Munich, Germany.
    7. Md Swaid Sameh, 2021. "The Emergence of E-commerce in Bangladesh And Its Growth," International Journal of Science and Business, IJSAB International, vol. 5(10), pages 30-40.
    8. Sandeep Kumar & Amit Gautam, 2021. "Country of Origin Effect on Purchase Intention Towards Italian Luxury Fashion: Mediating Role of Brand Perception and Social Status," Metamorphosis: A Journal of Management Research, , vol. 20(1), pages 16-24, June.
    9. Santiago Correa & Ana-Maria Parente-Laverde, 2017. "Consumer Ethnocentrism, Country Image and Local Brand Preference: The Case of the Colombian Textile, Apparel and Leather Industry," Global Business Review, International Management Institute, vol. 18(5), pages 1111-1123, October.
    10. Mohamed Habuba Halima & Yongjun Li & Usman Ghani & Ataullah Kiani & Atamba Cynthia, 2021. "Impact of Online Crisis Response Strategies on Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness," SAGE Open, , vol. 11(1), pages 21582440211, March.
    11. Mohammed Ziaul Hoque & Md. Nurul Alam, 2018. "What Determines the Purchase Intention of Liquid Milk during a Food Security Crisis? The Role of Perceived Trust, Knowledge, and Risk," Sustainability, MDPI, vol. 10(10), pages 1-22, October.

    More about this item

    Keywords

    Consumer Perception; Digital Marketing; e-commerce;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:asbure:0193. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alim Al Ayub Ahmed (email available below). General contact details of provider: https://abc.us.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.