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Strategic Orientation Dimensions: A Critical Review

Author

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  • Ndubuisi-Okolo Purity Uzoamaka(Ph.D)

    (Department of Business Administration, Faculty of Management Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria.)

  • Anekwe Rita Ifeoma

    (Department of Business Administration, Faculty of Management Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria.)

  • Rev. Chukwunonso Joseph Nosike

    (Department of Business Administration, Faculty of Management Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria.)

Abstract

This research centered on strategic orientation dimensions; a literature review. The paper x-rayed the diverse components of strategic orientations, their features and relevance in organizations. Theoretical research design was adopted. The choice of this design was informed by the conceptual nature of this work as it concentrated on literatures mainly. Major finding revealed that the components of strategic orientation contribute colossally to the development of strategy which is an integrated plan through which an organization accomplishes its goals and objectives. Conclusively, with an effective strategy put in place owing to strategic orientation, the mission and vision of an organization will be surely realized. We recommended that organizations need to review their strategies on regular basis in order to remain competitive in a technologically-sophisticated business environment in which we live.

Suggested Citation

  • Ndubuisi-Okolo Purity Uzoamaka(Ph.D) & Anekwe Rita Ifeoma & Rev. Chukwunonso Joseph Nosike, 2020. "Strategic Orientation Dimensions: A Critical Review," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 4(9), pages 609-612, September.
    • Handle: RePEc:bcp:journl:v:4:y:2020:i:9:p:609-612
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    References listed on IDEAS

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    1. Nihat Kaya & John Patton, 2011. "The effects of knowledge‐based resources, market orientation and learning orientation on innovation performance: An empirical study of Turkish firms," Journal of International Development, John Wiley & Sons, Ltd., vol. 23(2), pages 204-219, March.
    2. Thomas C. Powell, 2001. "Competitive advantage: logical and philosophical considerations," Strategic Management Journal, Wiley Blackwell, vol. 22(9), pages 875-888, September.
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