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Strategic orientations of the organization - entrepreneurial, market and organizational learning

Author

Listed:
  • Krzakiewicz Kazimierz
  • Cyfert Szymon

    (Poznań University of Economics and Business, Poland)

Abstract

The underlying assumption of this study is that it is possible to define some principles of strategic management. These principles, called strategic orientations, influence and direct the activities of an organisation and are intended to ensure its viability and superior performance. So far, studies into strategic orientations that set out to explain different levels of organisational performance prove that each type of strategic orientation can have a positive impact on business performance.

Suggested Citation

  • Krzakiewicz Kazimierz & Cyfert Szymon, 2019. "Strategic orientations of the organization - entrepreneurial, market and organizational learning," Management, Sciendo, vol. 23(1), pages 7-19, June.
    • Handle: RePEc:vrs:manmen:v:23:y:2019:i:1:p:7-19:n:1
    DOI: 10.2478/manment-2019-0001
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    strategic orientations; entrepreneurial orientation; market orientations; organisational learning orientation;
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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