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A Study on Designing the Identity of a Product

Author

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  • Huang-Chen Lu

    (Graduate School of Technological and Vocational Education, National Yunlin University of Science and Technology, Yunlin, Taiwan)

  • Ming-Chyuan Ho

    (Graduate School of Technological and Vocational Education, National Yunlin University of Science and Technology, Yunlin, Taiwan)

Abstract

This study aims to explore how enterprise designers use their techniques to shape identity products that can be linked with the brand efficiently to fill in the hole in this area. This study uses qualitative research to analyze and interpret the thesis data. The literature research, content analysis method, in-depth interview method and focus group method are used to compare and summarize the data and construct with rooted theory. We found that we can shape the identity product by designing the identity product through specific rules. Product identity consists of product composing factors and product shaping factors. Only when we develop key product identifying features and characteristics of the group can our products be recognized, on which the strategic thinking elements to identify the product are based. An amalgamation of these factors while designing the product will help in creating products that are alluring for customers, beneficial for brands and profitable for the business.

Suggested Citation

  • Huang-Chen Lu & Ming-Chyuan Ho, 2017. "A Study on Designing the Identity of a Product," Journal of ICT, Design, Engineering and Technological Science, Juhriyansyah Dalle, vol. 1(2), pages 48-55.
    • Handle: RePEc:avb:jitdet:2017:p:48-55
    DOI: 10.33150/JITDETS-1.2.4
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    References listed on IDEAS

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    1. Aryo Bayu Wibisono & Aditya Rahman Yani & Aminatul Muhlisyah, 2016. "Developing the "Classic" Image Branding of Madura Batik Center as an Effort to Face AEC (ASEAN Economic Community) 2016," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 2(6), pages 174-178.
    2. Nila Krisnawati & Loina K Perangin-angin & Munawaroh Zainal & Imelda Suardi, 2016. "Brand equity analysis and its impact on the loyal customer of local batik to develop its competitiveness (an empirical study of batik Banten in south tangerang)," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 2(4), pages 189-207.
    3. Sarun Amatyakul & Kawpong Polyorat, 2018. "The application of brand personality concept to the city context in Thailand," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 4(2), pages 54-64.
    Full references (including those not matched with items on IDEAS)

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