The Role of Awareness in Creating Cultural Brand Through Identity (Case of Indonesian Batik)
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DOI: 10.20469/ijbas.5.10002-3
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References listed on IDEAS
- Budiono Gatut & Vincent Aryanto, 2010. "Batik Industry Of Indonesia: The Rise, Fall And Prospects," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(3), pages 156-170, December.
- Hening Widi Oetomo & Budiyanto, 2017. "Brand Image as Medation Effect of Experiential Marketing and Differentiation Product to the Buying Decision of Toyota Cars," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 3(5), pages 175-182.
- Kittipa Wichailert & Khanchitpol Yousapornpaiboon, 2017. "Brand equity affects brand loyalty of the bottled mineral drinking water in Thailand," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 3(4), pages 180-191.
- Sarun Amatyakul & Kawpong Polyorat, 2018. "The application of brand personality concept to the city context in Thailand," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 4(2), pages 54-64.
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Keywords
Cultural awareness; brand identity; brand awareness; cultural brand;All these keywords.
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