IDEAS home Printed from https://ideas.repec.org/a/apa/ijbaas/2016p174-178.html
   My bibliography  Save this article

Developing the "Classic" Image Branding of Madura Batik Center as an Effort to Face AEC (ASEAN Economic Community) 2016

Author

Listed:
  • ARYO BAYU WIBISONO

    (University of Pembangunan Nasional Veteran, Surabaya, Indonesia)

  • ADITYA RAHMAN YANI

    (University of Pembangunan Nasional Veteran, Surabaya, Indonesia)

  • AMINATUL MUHLISYAH

    (University of Pembangunan Nasional Veteran, Surabaya, Indonesia)

Abstract

This paper aims to contribute to the local batik products, in a way to describe the steps in branding on the local batik centers, in order to compete AEC 2016. It takes a case study in batik center in Klampar village, Madura, because Klampar is representation of Madura batik which has strength as a local product. The stages in this branding are conducting research, analyzing the results of research, conceptualizing the branding strategy and visualizing the branding identity. Methods of data collection in this research are through questionnaires, deep interviews, observation, and collecting books and journal literature. In general, this paper will explain how to explore visual characteristic that is in batik which can be implemented in a brand visual elements, either in the form of the potential that exists in the environment of Klampar Village, the products, as well as socio-cultural conditions in Madura.

Suggested Citation

  • Aryo Bayu Wibisono & Aditya Rahman Yani & Aminatul Muhlisyah, 2016. "Developing the "Classic" Image Branding of Madura Batik Center as an Effort to Face AEC (ASEAN Economic Community) 2016," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 2(6), pages 174-178.
  • Handle: RePEc:apa:ijbaas:2016:p:174-178
    DOI: 10.20469/ijbas.2.10002-6
    as

    Download full text from publisher

    File URL: https://kkgpublications.com/business-volume-2-issue-6-article2/
    Download Restriction: no

    File URL: https://kkgpublications.com/wp-content/uploads/2019/04/IJBAS.2.10002-6.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.20469/ijbas.2.10002-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mia Selvina, 2016. "Indonesian Accountant vs Foreign Accountant in Indonesian Job Competition as an Effect of Asean Economic Community 2015," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 2(1), pages 16-19.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mittheera Leelayudthyothin & Amon Boontore, 2019. "Residential versus organizational preferences toward logo of property developer in Thailand," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 5(3), pages 153-160.
    2. Huang-Chen Lu & Ming-Chyuan Ho, 2017. "A Study on Designing the Identity of a Product," Journal of ICT, Design, Engineering and Technological Science, Juhriyansyah Dalle, vol. 1(2), pages 48-55.
    3. Sarun Amatyakul & Kawpong Polyorat, 2018. "The application of brand personality concept to the city context in Thailand," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 4(2), pages 54-64.
    4. Samawan Thanasripanitchai, 2017. "Daily Activities Management Information System of Koglam-SangaramVillage: The Self-Sufficiency Economy Village Model ofPid-Thong-Lang-Pha Project," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 2(1), pages 59-66.
    5. Hening Widi Oetomo & Budiyanto, 2017. "Brand Image as Medation Effect of Experiential Marketing and Differentiation Product to the Buying Decision of Toyota Cars," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 3(5), pages 175-182.
    6. Katarina Apriliani & Herry Hudrasyah, 2018. "The E ect of Conventional Customer Habit: Touch, Sight, Smell onOnline Written Batik Fabric," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 3(5), pages 195-206.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jono M Munandar & Dadang Firmansyah, 2018. "The role of digital marketing in improving SME’s prod- uct competitiveness in The ASEAN Economic Community (AEC) (Case study in Indonesia)," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 4(4), pages 206-218.
    2. Ahmet Bariscil, 2017. "Some aspects of the competitiveness of Turkish regions and their tourism industry the example of Ardahan," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 3(6), pages 311-323.
    3. Marycris O. Albao, 2018. "A comparative study of the retirement confidence level between domestic workers and OFW as linked to their job commitment," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 4(3), pages 136-144.
    4. Nishat Ameer, 2017. "Impact of Organizational Culture on Employee Performance and Organizational Citizenship Behavior (OCB)," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 3(5), pages 183-196.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:apa:ijbaas:2016:p:174-178. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Professor Dr. Bahaudin G. Mujtaba (email available below). General contact details of provider: https://kkgpublications.com/business/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.