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Developing the "Classic" Image Branding of Madura Batik Center as an Effort to Face AEC (ASEAN Economic Community) 2016

Author

Listed:
  • ARYO BAYU WIBISONO

    (University of Pembangunan Nasional Veteran, Surabaya, Indonesia)

  • ADITYA RAHMAN YANI

    (University of Pembangunan Nasional Veteran, Surabaya, Indonesia)

  • AMINATUL MUHLISYAH

    (University of Pembangunan Nasional Veteran, Surabaya, Indonesia)

Abstract

This paper aims to contribute to the local batik products, in a way to describe the steps in branding on the local batik centers, in order to compete AEC 2016. It takes a case study in batik center in Klampar village, Madura, because Klampar is representation of Madura batik which has strength as a local product. The stages in this branding are conducting research, analyzing the results of research, conceptualizing the branding strategy and visualizing the branding identity. Methods of data collection in this research are through questionnaires, deep interviews, observation, and collecting books and journal literature. In general, this paper will explain how to explore visual characteristic that is in batik which can be implemented in a brand visual elements, either in the form of the potential that exists in the environment of Klampar Village, the products, as well as socio-cultural conditions in Madura.

Suggested Citation

  • Aryo Bayu Wibisono & Aditya Rahman Yani & Aminatul Muhlisyah, 2016. "Developing the "Classic" Image Branding of Madura Batik Center as an Effort to Face AEC (ASEAN Economic Community) 2016," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 2(6), pages 174-178.
    • Handle: RePEc:apa:ijbaas:2016:p:174-178
    DOI: 10.20469/ijbas.2.10002-6
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    References listed on IDEAS

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    1. Mia Selvina, 2016. "Indonesian Accountant vs Foreign Accountant in Indonesian Job Competition as an Effect of Asean Economic Community 2015," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 2(1), pages 16-19.
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    Cited by:

    1. Mittheera Leelayudthyothin & Amon Boontore, 2019. "Residential versus organizational preferences toward logo of property developer in Thailand," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 5(3), pages 153-160.
    2. Huang-Chen Lu & Ming-Chyuan Ho, 2017. "A Study on Designing the Identity of a Product," Journal of ICT, Design, Engineering and Technological Science, Juhriyansyah Dalle, vol. 1(2), pages 48-55.
    3. Sarun Amatyakul & Kawpong Polyorat, 2018. "The application of brand personality concept to the city context in Thailand," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 4(2), pages 54-64.
    4. Samawan Thanasripanitchai, 2017. "Daily Activities Management Information System of Koglam-SangaramVillage: The Self-Sufficiency Economy Village Model ofPid-Thong-Lang-Pha Project," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 2(1), pages 59-66.
    5. Katarina Apriliani & Herry Hudrasyah, 2018. "The E ect of Conventional Customer Habit: Touch, Sight, Smell onOnline Written Batik Fabric," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 3(5), pages 195-206.
    6. Hening Widi Oetomo & Budiyanto, 2017. "Brand Image as Medation Effect of Experiential Marketing and Differentiation Product to the Buying Decision of Toyota Cars," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 3(5), pages 175-182.

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