IDEAS home Printed from https://ideas.repec.org/a/apa/ijbaas/2019p177-185.html
   My bibliography  Save this article

The Prevalence and Effectiveness of Price Promotion on Amazon

Author

Listed:
  • Lelai Xu

    (Concord College, Acton Burnell, UK)

Abstract

The intention and effectiveness of sales promotion are important topics for manufactures. In this paper, I studied the relationship between sales rank and price promotions for appliances and shoes on Amazon. The results show that for appliances, the price tends to remain low in the long term after promotion, while the improvement in sales rank is quite significant. Conversely, for shoes, the price bounces back quickly after promotion, while the improvement in sales rank becomes rather opaque in the long run. This divergent behaviour of the sales rank may be explained by the difference in reason for launching the promotion. While the primary aim for appliance sellers is to increase brand recognition, the shoe retailer is more likely to be clearing inventory because of the fast changes in fashion trends.

Suggested Citation

  • Lelai Xu, 2019. "The Prevalence and Effectiveness of Price Promotion on Amazon," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(4), pages 177-185.
  • Handle: RePEc:apa:ijbaas:2019:p:177-185
    DOI: 10.20469/ijbas.5.10001-4
    as

    Download full text from publisher

    File URL: https://kkgpublications.com/business-v5-i4-article-1/
    Download Restriction: no

    File URL: https://kkgpublications.com/wp-content/uploads/2019/11/ijbas.5.10001-4.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.20469/ijbas.5.10001-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Michael Kozak, 2018. "Conceptualizing Employer Branding: Is the Whole More than the Sum of Its Parts? Case Study-Based Evidence from Thailand," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 4(5), pages 197-207.
    2. Sarun Amatyakul & Kawpong Polyorat, 2018. "The application of brand personality concept to the city context in Thailand," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 4(2), pages 54-64.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Huang-Chen Lu & Ming-Chyuan Ho, 2017. "A Study on Designing the Identity of a Product," Journal of ICT, Design, Engineering and Technological Science, Juhriyansyah Dalle, vol. 1(2), pages 48-55.
    2. Pasaribu Shinta Marito & Mulyana Deden & Rinandiyana R. Lucky Radi & Taufiq Adhitya Rahmat, 2019. "Building the Brand Identity through Brand Differentiation Based Value of Culture and Locally-global Product Principles (Case on the City of Art)," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(2), pages 63-73.
    3. Shiqi Zhou & Songsak Siriboonchitta & WoraphonYamaka & Paravee Maneejuk, 2020. "The impact of cultural industry on economic and employment growth in China," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 6(4), pages 129-137.
    4. Nunu Lugina & Dedi Rudiana & Asep Budiman & Adhitya Rahmat Taufiq, 2019. "The Role of Awareness in Creating Cultural Brand Through Identity (Case of Indonesian Batik)," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(3), pages 119-130.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:apa:ijbaas:2019:p:177-185. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Professor Dr. Bahaudin G. Mujtaba (email available below). General contact details of provider: https://kkgpublications.com/business/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.