Brand equity analysis and its impact on the loyal customer of local batik to develop its competitiveness (an empirical study of batik Banten in south tangerang)
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DOI: 10.20474/jabs-2.4.5
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References listed on IDEAS
- Saeed Samiee, 1994. "Customer Evaluation of Products in a Global Market," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 25(3), pages 579-604, September.
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- Sarun Amatyakul & Kawpong Polyorat, 2018. "The application of brand personality concept to the city context in Thailand," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 4(2), pages 54-64.
- Sanaa Maswadeh, 2017. "The relative importance of quality costs in Jordanian pharmaceutical manufacturing sector and their deficiencies," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 3(1), pages 10-20.
- Jayson E. Lannu & Mary Florence L. Nobleza, 2017. "The Impact of Competitiveness on the Employability of Philippines Industrial Designers: Streamlining the Program with the International Market," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 3(1), pages 30-36.
- Hening Widi Oetomo & Budiyanto, 2017. "Brand Image as Medation Effect of Experiential Marketing and Differentiation Product to the Buying Decision of Toyota Cars," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 3(5), pages 175-182.
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Keywords
Brand awareness; Brand association; Perceived quality; Brand loyalty; Uniqueness and customer’s loyalty;All these keywords.
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