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Nutritional content of foods advertised during the television programs children watch most

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  • Harrison, K.
  • Marske, A.L.

Abstract

Objectives. We sought to code food (nutritional content and food type and eating occasion) and character (cartoon and live action) attributes of food advertisements airing during television programs heavily viewed by children, and to represent and evaluate the nutritional content of advertised foods in terms of the nutrition facts label. Methods. Food advertisements (n = 426) aimed at general and child audiences were coded for food and character attributes. "Nutrition Facts" label data for advertised foods (n = 275) were then analyzed. Results. Convenience/fast foods and sweets comprised 83% of advertised foods. Snacktime eating was depicted more often than breakfast, lunch, and dinner combined. Apparent character body size was unrelated to eating behavior. A 2000-calorie diet of foods in the general-audience advertisements would exceed recommended daily values (RDVs) of total fat, saturated fat, and sodium. A similar diet of foods in the child-audience advertisements would exceed the sodium RDV and provide 171 g (nearly 1 cup) of added sugar. Conclusions. Snack, convenience, and fast foods and sweets continue to dominate food advertisements viewed by children. Advertised foods exceed RDVs of fat, saturated fat, and sodium, yet fail to provide RDVs of fiber and certain vitamins and minerals.

Suggested Citation

  • Harrison, K. & Marske, A.L., 2005. "Nutritional content of foods advertised during the television programs children watch most," American Journal of Public Health, American Public Health Association, vol. 95(9), pages 1568-1574.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2004.048058_2
    DOI: 10.2105/AJPH.2004.048058
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    Cited by:

    1. Pavleen Kaur, 2011. "Need for Parental Control and Mediation in Food Advertising to Children: A Review of Previous Research," Information Management and Business Review, AMH International, vol. 3(3), pages 171-177.
    2. Phoebe R. Ruggles & Jacob E. Thomas & Natalie S. Poulos & Keryn E. Pasch, 2023. "School-Level Socioeconomic Status and Nutrient Content of Outdoor Food/Beverage Advertisements," IJERPH, MDPI, vol. 20(18), pages 1-12, September.
    3. Landwehr, Stefanie C. & Hartmann, Monika, 2020. "Industry self-regulation of food advertisement to children: Compliance versus effectiveness of the EU Pledge," Food Policy, Elsevier, vol. 91(C).
    4. Amy B. Jordan & Thomas N. Robinson, 2008. "Children, Television Viewing, and Weight Status: Summary and Recommendations from an Expert Panel Meeting," The ANNALS of the American Academy of Political and Social Science, , vol. 615(1), pages 119-132, January.
    5. Landwehr, Stefanie C. & Hartmann, Monika, 2016. "Does self regulation work? The case of television food advertisement to children in Germany," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235881, Agricultural and Applied Economics Association.
    6. Gloria Jiménez-Marín & Rodrigo Elías Zambrano & Araceli Galiano-Coronil & Rafael Ravina-Ripoll, 2020. "Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective," IJERPH, MDPI, vol. 17(14), pages 1-20, July.
    7. Susan Linn & Courtney L. Novosat, 2008. "Calories for Sale: Food Marketing to Children in the Twenty-First Century," The ANNALS of the American Academy of Political and Social Science, , vol. 615(1), pages 133-155, January.
    8. Cash, Sean B. & McAlister, Anna R., 2017. "Young Food Consumers: How do Children Respond to Point-of-Purchase Interventions?," 2017 Allied Social Sciences Association (ASSA) Annual Meeting, January 6-8, 2017, Chicago, Illinois 252700, Agricultural and Applied Economics Association.

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