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The causal effect of technology acceptance factors on the intention to use mobile application

Author

Listed:
  • Khanisara Thanyasunthornsakun

    (Udonthani Rajabhat University)

  • Jeerapha Sornsakda

    (Udonthani Rajabhat University)

  • Sawitree Boonmee

    (Udonthani Rajabhat University)

Abstract

The objective of this research was to study the causal effect of technology acceptance factors on the intention to use mobile application. There were six technology acceptance factors, including perceived ease of use, subjective norm, perceived monetary value, perceived usefulness, satisfaction, and attitudes toward mobile application usage. The population and samples in this research were Thai citizen who using the mobile application. The sampling method used was a convenience sampling. Total number of samples gathered were 460 sampling using a questionnaire as data collection tools. The collected data were analyzed with SPSS and structural equation model were analyzed with LISREL 8.5. The research findings indicated that the model fits to empirical data with Chi-Square =128. 69, df=129, p-value=0. 49125, RMSEA=0. 000, GFI=0. 98, AGFI=0. 95 and CFI=1. 00. The factors that had direct effects on intention to use mobile application were satisfactory, perceived usefulness, and attitudes. The factors that had indirect effects were perceived ease of use and perceived monetary value. Moreover, the perceived ease of use also affected on the perceived usefulness of mobile application usage and the perceived monetary value affected on the satisfaction of the usage of mobile application.

Suggested Citation

  • Khanisara Thanyasunthornsakun & Jeerapha Sornsakda & Sawitree Boonmee, 2016. "The causal effect of technology acceptance factors on the intention to use mobile application," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 2(5), pages 216-224.
    • Handle: RePEc:apb:jabsss:2016:p:216-224
    DOI: 10.20474/jabs-2.5.1
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    References listed on IDEAS

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    2. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    3. Oecd, 2013. "Electronic and Mobile Commerce," OECD Digital Economy Papers 228, OECD Publishing.
    4. Kim, Jaehoon & Kim, Sangsin, 2015. "2012년 국회법 개정의 효과 연구 [A Study on the Effect of the 2012 National Assembly Act Amendment]," KDI Research Monographs, Korea Development Institute (KDI), volume 127, number v:2015-03(k):y:2015:p:1-1.
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    Cited by:

    1. Rabiu Adamu, 2017. "A Usability Evaluation of Mobile Banking Applications in Nigeria," International Journal of Technology and Engineering Studies, PROF.IR.DR.Mohid Jailani Mohd Nor, vol. 3(1), pages 29-37.

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