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Efekt IKEA w relacjach między start-upami a inwestorami

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  • Mateusz Codogni

Abstract

Efekt IKEA to zjawisko polegające na nieuświadomionym zawyżaniu oceny wartości przedmiotów w wyniku poniesionego w przeszłości wysiłku fizycznego lub intelektualnego zmierzającego do ich stworzenia. Artykuł zawiera rozważania dotyczące możliwego wpływu tego efektu na relacje między start-upami a finansującymi je inwestorami. Zawiera opis samego zjawiska, streszczenie wybranych badań empirycznych potwierdzających jego istnienie i krótki opis możliwych wyjaśnień występowania. Następnie rozważa, w jaki sposób opisywany efekt może zaburzać ocenę wartości przedsiębiorstwa w oczach jego założyciela oraz finansującego je inwestora. We wnioskach zawarto sugestie dotyczące praktycznych implikacji omawianego problemu w procesie współpracy między start-upem a inwestorem.

Suggested Citation

  • Mateusz Codogni, 2019. "Efekt IKEA w relacjach między start-upami a inwestorami," Nowoczesne Systemy Zarządzania. Modern Management Systems, Military University of Technology, Faculty of Security, Logistics and Management, Institute of Organization and Management, issue 2, pages 53-63.
    • Handle: RePEc:aou:nszioz:y:2019:i:2:p:53-63
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    References listed on IDEAS

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    3. Mochon, Daniel & Norton, Michael I. & Ariely, Dan, 2012. "Bolstering and restoring feelings of competence via the IKEA effect," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 363-369.
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