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A Evaluation Of Consumer’S Preferences In The Cluj-Napoca Retail Market Based On A Multinomial Logit Model

Author

Listed:
  • Ciprian Marcel POP
  • Andrei Mircea SCRIDON
  • Dan Cristian DABIJA

    (Babes-Bolyai University of Cluj-Napoca)

Abstract

A long period of time investors were interested in the Bucharest market, but the need for investment in the rest of the country, coupled with the high potential markets present there, resulted in increasingly more investors interested in Romania, switching to provincial cities. The application presented in this paper involves clients of several types of retail stores present in the commercial area of Cluj-Napoca. The results obtained in the study, through the multinomial logit model, show different aspects of the client’s behaviour from the Romanian retail market.

Suggested Citation

  • Ciprian Marcel POP & Andrei Mircea SCRIDON & Dan Cristian DABIJA, 2009. "A Evaluation Of Consumer’S Preferences In The Cluj-Napoca Retail Market Based On A Multinomial Logit Model," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 69-74, November.
    • Handle: RePEc:aio:manmar:v:vii:y:2009:i:1:p:69-74
    as

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    File URL: http://www.mnmk.ro/documents/2009/6_MarcelPOP_FFF.pdf
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    discrete choice; multinomial logit model; retail market;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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