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Non-Functional Shopping Motives Among Iranian Consumers

Author

Listed:
  • Shahriar AZIZI

    (Beheshti University, Iran)

  • Amir SHARIFFAR

    (Shahid Beheshti University, Iran)

Abstract

This study aims to explore the non functional shopping motives among Iranian consumers. In addition, the effects of marital status, gender, age and residential region as an indicator for social class on the non-functional shopping motives are investigated. This paper uses a self-reported and 15 items questionnaire. The analysis is done based on 363 returned and usable questionnaires. Multivariate analysis of variance is applied for this study. MANOVA results show that marital status, gender, age and region have different significant effects on the non-functional shopping motives among Iranian consumers.

Suggested Citation

  • Shahriar AZIZI & Amir SHARIFFAR, 2011. "Non-Functional Shopping Motives Among Iranian Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 274-282, November.
    • Handle: RePEc:aio:manmar:v:ix:y:2011:i:2:p:274-282
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    References listed on IDEAS

    as
    1. Eastlick, Mary Ann & Feinberg, Richard A., 1999. "Shopping Motives for Mail Catalog Shopping," Journal of Business Research, Elsevier, vol. 45(3), pages 281-290, July.
    2. Rook, Dennis W, 1987. "The Buying Impulse," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 189-199, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Consumer Behavior; Shopping Motives; Non-functional Motives; Iran;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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