IDEAS home Printed from https://ideas.repec.org/a/aif/journl/v4y2020i12p123-135.html
   My bibliography  Save this article

Shifts in Consumer Behavior Due to Corona Pandemic: A Case of Tourism and Hospitality Sector in Bangladesh

Author

Listed:
  • Nishat Nigar

    (Department of Marketing, Comilla University, Cumilla, Bangladesh)

  • Md. Rukon Miah

    (Department of Marketing, Comilla University, Cumilla, Bangladesh)

Abstract

The study objective is to examine the shifts in consumer behavior during corona pandemic in tourism and hospitality sector in Bangladesh. Convenience type non-probability sampling is used in this research paper and sample size is 150 which are collected from students, teachers and service holders in Dhaka, and Cumilla district area. Descriptive statistics, five rating likert scale and paired sample t-test applied in this research paper to collect data and a focus group including 12 respondents is also created for gathering respondent’s opinions about the effect of corona pandemic on restaurants, transportations, hotels and motels. In light of research analysis this research finds that there is a shift in consumer behavior in tourism and hospitality sector due to corona pandemic. Home quarantine, lockdown, physical stress, government rules and regulations have immense impact on consumer’s income, consumption, visiting tourist spot due to COVID-19. The study also discloses that consumers are using mask in public places and they are not preferring to purchase foods from restaurant. The findings of this paper may help tourism and hospitality industry to overcome any current and also future pandemic situation. The study also discloses practical guidelines for the tourist, passengers, travelers, restaurants customers and owners and travel agencies to formulate progress of tactical decisions in any pandemic situations. This research might illustrates a frontier study, analytically investigate the potential impacts of COVID-19 on shifts in consumer behavior in tourism and hospitality sector in Bangladesh and how the tourism and hospitality sector may respond to such shifts in the future

Suggested Citation

  • Nishat Nigar & Md. Rukon Miah, 2020. "Shifts in Consumer Behavior Due to Corona Pandemic: A Case of Tourism and Hospitality Sector in Bangladesh," International Journal of Science and Business, IJSAB International, vol. 4(12), pages 123-135.
  • Handle: RePEc:aif:journl:v:4:y:2020:i:12:p:123-135
    as

    Download full text from publisher

    File URL: https://ijsab.com/wp-content/uploads/631.pdf
    Download Restriction: no

    File URL: https://ijsab.com/volume-4-issue-12/3410
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Erpeng Wang & Ning An & Zhifeng Gao & Emmanuel Kiprop & Xianhui Geng, 2020. "Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 12(4), pages 739-747, August.
    2. Ellen Goddard, 2020. "The impact of COVID‐19 on food retail and food service in Canada: Preliminary assessment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(2), pages 157-161, June.
    3. Hung‐Hao Chang & Chad D. Meyerhoefer, 2021. "COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan," American Journal of Agricultural Economics, John Wiley & Sons, vol. 103(2), pages 448-465, March.
    4. Sheth, Jagdish, 2020. "Impact of Covid-19 on consumer behavior: Will the old habits return or die?," Journal of Business Research, Elsevier, vol. 117(C), pages 280-283.
    5. Jill E. Hobbs, 2020. "Food supply chains during the COVID‐19 pandemic," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(2), pages 171-176, June.
    6. Amina Chebli & Foued Ben Said, 2020. "The Impact of Covid-19 on Tourist Consumption Behaviour : A Perspective Article," Journal of Tourism Management Research, Conscientia Beam, vol. 7(2), pages 196-207.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Margherita Bernabei & Silvia Colabianchi & Francesco Costantino, 2022. "Actions and Strategies for Coronavirus to Ensure Supply Chain Resilience: A Systemic Review," Sustainability, MDPI, vol. 14(20), pages 1-19, October.
    2. Szász, Levente & Bálint, Csaba & Csíki, Ottó & Nagy, Bálint Zsolt & Rácz, Béla-Gergely & Csala, Dénes & Harris, Lloyd C., 2022. "The impact of COVID-19 on the evolution of online retail: The pandemic as a window of opportunity," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    3. Sylvain Charlebois & Mark Juhasz & Janet Music, 2021. "Supply Chain Responsiveness to a (Post)-Pandemic Grocery and Food Service E-Commerce Economy: An Exploratory Canadian Case Study," Businesses, MDPI, vol. 1(2), pages 1-19, July.
    4. Meuwissen, Miranda & Feindt, Peter & Slijper, Thomas & Spiegel, Alisa & Finger, Robert & de Mey, Yann & Paas, Wim & Termeer, Katrien & Poortvliet, P. Marijn & Peneva, Mariya & Urquhart, Julie & Vigani, 2021. "Impact of Covid-19 on farming systems in Europe through the lens of resilience thinking," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 191.
    5. Jelena Končar & Radenko Marić & Goran Vukmirović & Sonja Vučenović, 2021. "Sustainability of Food Placement in Retailing during the COVID-19 Pandemic," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
    6. Khan, Syed Abdul Rehman & Razzaq, Asif & Yu, Zhang & Shah, Adeel & Sharif, Arshian & Janjua, Laeeq, 2022. "Disruption in food supply chain and undernourishment challenges: An empirical study in the context of Asian countries," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    7. Kristina Gligorić & Arnaud Chiolero & Emre Kıcıman & Ryen W. White & Robert West, 2022. "Population-scale dietary interests during the COVID-19 pandemic," Nature Communications, Nature, vol. 13(1), pages 1-14, December.
    8. Chen Zhu & Rigoberto A. Lopez & Yuan Gao & Xiaoou Liu, 2021. "The COVID‐19 Pandemic and Consumption of Food away from Home: Evidence from High‐frequency Restaurant Transaction Data," China & World Economy, Institute of World Economics and Politics, Chinese Academy of Social Sciences, vol. 29(6), pages 73-94, November.
    9. Bixuan Yang & Frank Asche & Tao Li, 2022. "Consumer behavior and food prices during the COVID‐19 pandemic: Evidence from Chinese cities," Economic Inquiry, Western Economic Association International, vol. 60(3), pages 1437-1460, July.
    10. Weersink, Alfons & von Massow, Mike & Bannon, Nicholas & Ifft, Jennifer & Maples, Josh & McEwan, Ken & McKendree, Melissa G.S. & Nicholson, Charles & Novakovic, Andrew & Rangarajan, Anusuya & Richards, 2021. "COVID-19 and the agri-food system in the United States and Canada," Agricultural Systems, Elsevier, vol. 188(C).
    11. Yajia Liang & Taiyang Zhong & Jonathan Crush, 2022. "Boon or Bane? Urban Food Security and Online Food Purchasing during the COVID-19 Epidemic in Nanjing, China," Land, MDPI, vol. 11(6), pages 1-25, June.
    12. Janet Music & Sylvain Charlebois & Louise Spiteri & Shannon Farrell & Alysha Griffin, 2021. "Increases in Household Food Waste in Canada as a Result of COVID-19: An Exploratory Study," Sustainability, MDPI, vol. 13(23), pages 1-11, November.
    13. Walid Gani, 2021. "The causal relationship between corruption and irresponsible behavior in the time of COVID‐19: Evidence from Tunisia," African Development Review, African Development Bank, vol. 33(S1), pages 165-176, April.
    14. Bożena Kusz & Lucyna Witek & Dariusz Kusz & Katarzyna Chudy-Laskowska & Paulina Ostyńska & Alina Walenia, 2023. "The Effect of COVID-19 on Food Consumers’ Channel Purchasing Behaviors: An Empirical Study from Poland," Sustainability, MDPI, vol. 15(5), pages 1-17, March.
    15. Jelena Končar & Aleksandar Grubor & Radenko Marić & Sonja Vučenović & Goran Vukmirović, 2020. "Setbacks to IoT Implementation in the Function of FMCG Supply Chain Sustainability during COVID-19 Pandemic," Sustainability, MDPI, vol. 12(18), pages 1-21, September.
    16. Margarida Rodrigues & Mário Franco & Rui Silva, 2020. "COVID-19 and Disruption in Management and Education Academics: Bibliometric Mapping and Analysis," Sustainability, MDPI, vol. 12(18), pages 1-25, September.
    17. Zaid Obeidat & Mohammad Ibrahim Obeidat, 2023. "A typology of Jordanian consumers after Covid‐19: The rational, the suspicious, and the cautious consumer," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 121-139, January.
    18. Szwajca Danuta, 2022. "The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic," Foundations of Management, Sciendo, vol. 14(1), pages 37-50, January.
    19. Byun, Kate Jeonghee & Park, Jimi & Yoo, Shijin & Cho, Minhee, 2023. "Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    20. Bianca Polenzani & Andrea Marchini, 2022. "Does the Covid-19 affect food consumption patterns? A Transaction Cost Perspective," Economia agro-alimentare, FrancoAngeli Editore, vol. 24(2), pages 1-28.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aif:journl:v:4:y:2020:i:12:p:123-135. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Farjana Rahman (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.