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The Role of the Organizational Technology as a moderating Variable: Entrepreneurial Orientation and Organizational Survival of Hotels in Port Harcourt

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  • Thomas C. Okoisama
  • Ojiabo Ukoha

Abstract

The study investigated the relationship between Entrepreneurial Orientation and Organizational Survival, with Organizational Technology as the moderating variable. The cross sectional survey design was adopted. The population for the study consists of 150 owners of hotels in Port Harcourt, Rivers State, Nigeria. Exploratory Factor Analysis was used to validate the instrument, and preliminary analysis were performed to check normality, linearity and equality of variance. The Krejcie and Morgan’s formula was used to determine the sample size of 108. Copies of questionnaire were administered to an adjusted sample size of 136 owners of hotels. Data obtained from 115 retrieved and usable copies of the questionnaires were analyzed by means of the Statistical Program for Social Science, and Analysis and Moments of Structures. Descriptive statistics were generated, while the Structural Equation Modelling was deployed to test hypotheses, using a reflective, reflective and recursive model approach to predict the dependent variable. The results revealed that all the Pro-activeness has positive significant relationships with the measure of Organizational survival; Strategic partnership, while Organizational Technology significantly moderates the relationship between Entrepreneurial Orientation and Organizational Survival of Hotels in Port Harcourt. The study recommends that hotel management and owners should focus on redesigning service to actualize distinctiveness, in order to gain competitive advantage and ultimately survive. The study contributes to knowledge by presenting a structural fitness and a detailed assessment of the relationship between entrepreneurial orientation and organizational survival, using technology as a moderator, by means of structural equations modelling. Hotel owners should manage technology effectively as it affects the influence of entrepreneurial orientation on organizational survival.

Suggested Citation

  • Thomas C. Okoisama & Ojiabo Ukoha, 2019. "The Role of the Organizational Technology as a moderating Variable: Entrepreneurial Orientation and Organizational Survival of Hotels in Port Harcourt," International Journal of Science and Business, IJSAB International, vol. 3(2), pages 87-98.
    • Handle: RePEc:aif:journl:v:3:y:2019:i:2:p:87-98
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    References listed on IDEAS

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    1. Gupta, Vishal & Gupta, Alka, 2015. "The Concept of Entrepreneurial Orientation," Foundations and Trends(R) in Entrepreneurship, now publishers, vol. 11(2), pages 55-137, June.
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