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Unraveling the Impact of Digital Transformation on Book Publishing: Organizational Performance and Content Quality Insights

Author

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  • Quping Zhan

    (Centre of Postgraduate Studies, Asia Metropolitan University (AMU), Malaysia.)

Abstract

This study investigates the influence of digital transformation (DT) on the performance of book publishing enterprises, focusing on the intricate dynamics among internal resources, management practices, external policy environments, and content quality. Through empirical analysis and theoretical insights, the research elucidates the synergistic effects of these factors on organizational outcomes. The findings emphasize the critical role of resource allocation, management optimization, and government policies in facilitating successful DT adoption. Moreover, the mediating role of content quality in enhancing consumer engagement and market competitiveness is underscored. Overall, this study contributes to a deeper understanding of the complexities of DT within the book publishing industry and offers practical implications for stakeholders seeking to navigate digital disruptions and capitalize on emerging opportunities.

Suggested Citation

  • Quping Zhan, 2024. "Unraveling the Impact of Digital Transformation on Book Publishing: Organizational Performance and Content Quality Insights," International Journal of Science and Business, IJSAB International, vol. 39(1), pages 60-81.
    • Handle: RePEc:aif:journl:v:39:y:2024:i:1:p:60-81
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    References listed on IDEAS

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