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Effects of Covid-19 on international trade and cross-border e-commerce live streaming: Evidence from China

Author

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  • Fodouop Kouam Arthur William

    (School of Management, Hebei University, Baoding city, Hebei Province, China.)

Abstract

The Covid-19 crisis hurt different sectors in China, and international trade is no exception. This paper analyses the effects of the pandemic on China’s international trade and cross-border e-commerce. The study aims to present China’s foreign trade during the pandemic. Our empirical research question is to determine the pandemic’s effects on China’s international trade and cross-border e-commerce live streaming. In the context of Covid-19, China’s international trade faces various difficulties. On the other hand, our research highlights the positive impact of Covid-19 on China’s cross-border e-commerce live streaming. We conducted this research using a questionnaire to collect data from 50 companies from different business sectors in China involved in foreign trade. We analyzed data using descriptive statistics. Findings indicate that the pandemic contributes to the rapid development of cross-border e-commerce live streaming in China. To our knowledge, this study is the first to classify cross-border e-commerce live streaming into different categories. It represents the innovation of this research to the existing literature.

Suggested Citation

  • Fodouop Kouam Arthur William, 2022. "Effects of Covid-19 on international trade and cross-border e-commerce live streaming: Evidence from China," International Journal of Science and Business, IJSAB International, vol. 16(1), pages 133-141.
    • Handle: RePEc:aif:journl:v:16:y:2022:i:1:p:133-141
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    References listed on IDEAS

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    1. Kazunobu Hayakawa & Hiroshi Mukunoki & Shujiro Urata, 2023. "Can e-commerce mitigate the negative impact of COVID-19 on international trade?," The Japanese Economic Review, Springer, vol. 74(2), pages 215-232, April.
    2. Lu, Yang & Siegfried, Patrick, 2021. "E-commerce Live streaming – An Emerging Industry in China and A Potential Future Trend in the World," MPRA Paper 111393, University Library of Munich, Germany.
    3. Qin Yige & Bryna Meivitawanli, 2018. "Effect Of Cross-Border E-Commerce On International Trade Of Emerging Country In The Case Of China," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 2(1), pages 9-12, January.
    4. Lin Xiao & Xusen Cheng & Jian Mou, 2022. "Understanding global e-commerce development during the COVID-19 pandemic: Technology-Organization-Environment perspective," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 25(1), pages 1-6, January.
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